What Is Behavioral Economics? Before diving in, allow me to suggest a literary illustration for behavioral economics. If you are familiar with Homer’s “Odyssey”, you may recall a scene in which protagonist Odysseus ties himself to the mast of his ship in order to avoid the temptation of Sirens, who according to Greek mythology, entice sailors […]
So you’ve tapped into the amazing online selling experience Amazon has to offer, and you’re killing it right? Your Amazon sales are up, reviews are pouring in, inventory is moving quickly and most importantly you are making great money. All of a sudden you check your email: “Hello from Amazon. We are writing to let […]
What Is Customer Journey Mapping? Once you have familiarized yourself with concept of the Customer Journey, it is important to understand how to best translate the concept into a framework to attract and lock in customers. After all, isn’t that why we’re all here? Say hello to Customer Journey Mapping. An effective Customer Journey Map will […]
What Is The Customer Journey? So, let’s begin by cutting directly to the point; if you want to not only make the most revenue but also drive repeat and referral business, you want to have a comprehensive understanding of your customer’s journey. This applies to ANY business; brick and mortar stores, physical products, informational products, […]
Why is My Amazon Seller Account Suspended? With over $100 billion in expected annual sales and over 244 million customers, it is not new news that Amazon is the E-commerce king. It has built-in trust, buyers’ payment information is already saved and Amazon Prime members get free 2-day shipping. Amazon can’t be beaten when it […]
How Does Amazon FBA Work? You’ve had a genius idea of a product to sell on Amazon, contacted suppliers, negotiated a great deal and have your first shipment coming your way. You are ready to start selling on Amazon. But what’s the best way to do so? Are you looking to handle your fulfillment in […]
4 Tips On How To Increase Sales on Amazon Today As the largest eCommerce storefront, to date, Amazon contains a whole world full of sales potential. Amazon drives mass traffic to product listings every second, and even better, drives people with a ready-to-buy mindset. While ranking your product on Google may attract researchers and browsers, […]
How To Pitch To Investors in 4 EASY Steps For the TLWR(Too Long Won’t Read) crowd… WHAT AM I GOING TO GET OUT OF READING THIS ARTICLE: What should I know before approaching investors to pitch? What do investors want to see? How do I make the best first impression possible? How do I get […]
5 Winning Strategies To Use For Amazon SEO Usually when someone talks about “SEO” most people will immediately think of Google. What they don’t know is that the eCommerce SEO community is missing out on huge opportunity by focusing all efforts there. But Google is the biggest search engine right? The fact is that if […]
5 SEO Techniques for a Start Up Business to Get Customers Quickly You want your business to be successful but where do you start? Advertisements can be expensive $$$ and the benefits do not always outweigh the cost. So in the great big sea of internet surfing, how can your business reach the top? Use […]