10+ Years Experience | Top Rated | Amazon Consultant & eCommerce Consultant

eCommerce - The Source Approach - Amazon Consultant and eCommerce Consultant




WHO IS THIS FOR:  You want to grow Amazon sales & profitability.  You know your product & customer, but Amazon not as well.  You want to work with someone with a proven system, that can get you where you want to go quicker & easier.

Learn More


WHO IS THIS FOR:  You want to grow eCommerce sales & profitability.  You know your product & customer, but eCommerce not as well.  You want to work with someone with a proven system, that can get you where you want to go quicker & easier.

Learn More


Having Great Products and Not Selling is Agonizing.  Does This Sound Familiar?

  • Your sales aren’t where they could be.
  • You & your team know your product & customer.
  • But eCommerce & Amazon, not as well.
How I Help - Part 1 - The Source Approach - Amazon Consultant and eCommerce Consultant

You Want a Proven System To Make Things Simple  To Get Results.

  • You want to work with someone experienced, that has a proven method to follow.
  • To benefit from what they’ve seen, saving you countless hours & dollars.
  • To get you and your team where you want to go quicker & easier.
How I Help - Part 2 - eCommerce - The Source Approach - Amazon Consultant and eCommerce Consultant

Together We’ll Transform Your eCommerce To Drive Sales & Growth.

  • Learn remarkable secrets to get and convert customers.
  • Significantly boost Return on Ad Spend (ROAS).
  • Grow exponentially faster.
Amazon Consulting - The Source Approach
WooCommerce Consulting - The Source Approach
Walmart Consultant The Source Approach


Top-Amazon-PPC Agency---The-Source-Approach


Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.

 – Steve LarsenReminderband

Tanner is one of the most thoughtful and driven individuals I have worked with. The results are obvious and I haven’t gone a day without learning something new. When tanner recommends a course of action he does not shy away from explaining the logic and reasoning behind it. He isn’t just telling you what to do, he explains everything. Your value to your company grows just by meeting with him. Highly recommend! 

– Jared Ebrahimoff, Founder Lavari Jewelry

Skate Anytime - Testimonial - Source Approach - Amazon Consultant and eCommerce Consultant

I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!! 

 – Mike Pace, CEO Skate Anytime

Tanner Rankin Author, Speaker, Founder, Consultant

For over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and Referazon – Instantly Find Amazon Influencers, Tanner has helped brands & retailers make eCommerce their strength quicker & easier.

Tanner is a top-rated eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.

A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone, Social Media Marketing For Everyone and regularly shares strategy on Twitter and Linkedin.


You work 1 on 1 personally with me and not several agents in a call center with little to no experience.  

As a business owner, I have significant experience managing projects, people & budgets to get results.  

My experience comes from owning & operating businesses, not working as an employee at an agency.

When you reach out, you’re speaking with me, not a sales agent who earns a commission or a customer service rep. 


Phone Calls - eCommerce Consultant - The Source Approach

Phone Calls

Screen Sharing - eCommerce Consultant - The Source Approach

Screen Sharing

Emails - eCommerce Consultant - The Source Approach


File Sharing - eCommerce Consultant - The Source Approach

File Sharing

Team Chats - How We Work Together - eCommerce Consultant - The Source Approach

Team Chat

Video Calls - eCommerce Consultant - The Source Approach

Video Calls



What is “the Source Approach?”

  • The Source Approach is a method or “approach” that I’ve developed over a decade to source the most efficient & effective strategy to:
    • Get Traffic
    • Convert Sales

What Sort of Company Do You Add The Most Value To?

  • You have a team, big or small, are building one, or even a solo operation.
  • Your company executes at a high level and are experts in your industry, you know your customer and your product, but are not as experienced in eCommerce & Amazon.
  • You may not have the budget to be able to benefit from bringing in an experienced eCommerce director at $150,000 – $200,000+ annually.
  • Instead, you are looking for someone with comprehensive experience to add value by meeting with you and your team weekly to significantly drive your eCommerce & Amazon performance from your existing team.
  • You want to eliminate unnecessary expenditures by knowing what to focus on, how to execute effectively the first time as well as hands-on help.

Do You Only Work With Companies In The US?

  • Nope!  I work with companies all over the world across many time zones. FYI:  I am in New York, Eastern Standard Time (EST).

How Many Projects Do You Work On At A Time?

  • I only take on 10 – 15 projects at a time depending on their complexity and if we’re a good fit for each other.  I want to make sure I am able to contribute in a meaningful way that adds value and also that the project has the resources necessary to be successful. 

Do You Guarantee Results?

  • I do not guarantee results.  I firmly believe you should be wary of anyone guaranteeing results.  That being said, I do guarantee experience, effort & accountability.  Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.

How Long Does it Take to See Results?

  • Easy come easy go.  Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results. 

How Do You Measure Success?

  • YOU measure success.  Whether that be top of line growth like brand awareness or bottom -line like increasing profitability.  Each business has different goals for different projects.  You tell me what is a successful project for you.  Success for me is success for you.  

Why is Price Not Listed?

  • No two projects are the same.  There are single product companies and there are multiple thousand SKU companies.  There are highly competitive industries and there are industries where you are the only player in the space.  I give you above & beyond service that is tailored to YOU, to meet & exceed YOUR goals.  

What Payment Methods Do You Accept?

  • I accept:
    • Credit Cards (Amex, Visa, Mastercard, Discovery)
    • Check
    • ACH
  • Invoices are sent via email on the 1st of the month, can be paid electronically and are net 15 terms.

Do You Do Proposals?

  • No, I offer the same value to every great company that I work with by providing “The Source Approach” to quickly & easily make eCommerce your strength.

How Long Have You Been At This?

  • I have been involved in consulting, Amazon, eCommerce, digital marketing & SaaS for over 10 years but I am actually a 3rd generation consultant. 

Where Are You Located?

  • I hang my hat in Buffalo, NY but am a bit of a digital nomad in that luckily, I can do this from anywhere in the world and tend to travel & work a lot.  
Profile Image - Tanner Rankin - Amazon Consultant and eCommerce Consultant - The Source Approach


I schedule daily calls to solve eCommerce & Amazon problems quicker & easier.

Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me the info I wanted with no fluff.

Tim Calwell, CEO r3vitalize