QUICKLY & EASILY THRIVE AT ECOMMERCE

Strategy | Marketing | Development

 

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ECOMMERCE IS COMPLEX. THERE’S LOTS OF PLATFORMSSALES & MARKETING CHANNELS.  I MAKE IT EASY.

HOW I HELP

Having Great Products and Not Selling is Painful.  I Get You Where You Want To Go Quicker & Easier.

  • Get traffic and convert customers on your website.
  • Drive sales on Amazon Seller Central  & Vendor Central.
  • Thrive at digital marketing, advertising & PR.
  • Forge affiliate, drop shipper & online retail relationships. 
  • & More
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Together We’ll Transform Your eCommerce Business To Get Customers From Search, Social, Email & More.

  • Drive more profit per purchase from PPC & Product Listing Ads.
  • Increase brand credibility & following on Social Media with content marketing.
  • Ethically take your competitors’ customers & get found ahead of them on search engines.
  • Grow revenue from your Email List, Facebook Messenger & Website Chat.
  • & More
The Source Approach Sales Funnel Web
The Source Approach - We take offline brands online & online brands to the next level. We help you get customers online & help you sell. 10+ years experience. Seen on Forbes, Entrepreneur & more. Amazon Consultant, eCommerce Consultant, SEO Consultant, Digital Marketing Consultant, Social Media Consultant & more 716-616-0136

Supercharge Your Sales Process By Focusing on User Experience, Creating Irresistible Upsells & More.

  • Significantly boost your conversion rates.
  • Drastically reduce cart abandonment.
  • Drive customer spend per purchase.
  • Limit customer returns, buyer risk & buyer remorse.
  • & More
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Shopify - eCommerce Platforms - eCommerce Consulting - The Source Approach
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BigCommerce - eCommerce Platforms - eCommerce Consulting - The Source Approach
And More Platforms eCommerce Platforms eCommerce Consulting The Source Approach

WHO YOU’RE WORKING WITH:

About Tanner - eCommerce ConsultantFor 10 years as an author, speaker & founder of The Source Approach, Tanner Rankin has helped brands, startups, retailers & more get where they want to go quicker & easier in eCommerce & on Amazon. Tanner focuses on lending a hand helping businesses grow as well as his eCommerce & SaaS companies. eCommerce Consultant & Amazon Consultant Seen on: Forbes, Entrepreneur, The Business Journals & more.

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Top SEO and PPC Agency The Source Approach

WHAT YOU CAN EXPECT:

What You Can Expect The Source Approach

You work 1 on 1 personally with me and not a random agent in a call center with little to no experience.  

As a business owner & tech startup founder, I have experience managing & getting results on a budget.

When you reach out, you’re not talking to a sales rep who earns a commission or a random customer service rep. 

I focus on ROI & profitability since no 2 businesses are the same.  What matters most is what YOU consider success.

Testimonial The Source Approach

Tanner Rankin created a fabulous website for me, highly user friendly and patiently taught me how to work with it. But it didn’t end there. He continues to coach me in ways to create more business, attract more on-line attention, nudge me to blog and use social media—all showing that he actually cares that my business does well. I feel like I am in great hands with a highly skilled person & company who takes my business & its growth seriously.

 – Brooke Becker, Owner Chi Longevity Center

HOW WE WORK TOGETHER

<b>Phone Calls</b>

Phone Calls

<b>Screen Sharing</b>

Screen Sharing

<b>Email</b>

Email

<b>File Sharing</b>

File Sharing

<b>Video Calls</b>

Video Calls

HOW WE WORK TOGETHER

<b>Phone Calls</b>

Phone Calls

<b>Email</b>

Email

<b>Screen Sharing</b>

Screen Sharing

<b>File Sharing</b>

File Sharing

<b>Video Calls</b>

Video Calls

TRUSTED BY BRANDS, RETAILERSSTARTUPS & MORE TO MAKE THE PATH TO SUCCESS QUICKER & EASIER.

WHO’S TAKEN THE SOURCE APPROACH?

Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments.  We were so impressed with their expertise, project management skills & enthusiasm that their role has expanded.  Source Approach’s suggestions are like a breath of fresh air. 

 – Vincent LoTempio, Registered Patent Attorney, Kloss Stenger & LoTempio

Tanner is one of the most thoughtful and driven individuals I have worked with. The results are obvious and I haven’t gone a day without learning something new. When tanner recommends a course of action he does not shy away from explaining the logic and reasoning behind it. He isn’t just telling you what to do, he explains everything. Your value to your company grows just by meeting with him. Highly recommend! 

 – Jared Ebrahimoff, eCommerce Director Big Jewelry

Source Approach built me an eCommerce website that I am truly happy with. Tanner took the time to understand the particular complexities of my industry and worked to find solutions that met my needs. His attention to detail and understanding of SEO strategy has resulted in improved customer experience on my site. I would definitely use Source Approach again for my eCommerce and online strategy needs. 

 – Timothy Delaney, Owner Elma Wine & Liquor

WHAT’S MY SUPER POWER?

A Customer Journey Savant…

A co-founder once described my “superpower” as: “A customer journey savant.  Tanner has this uncanny ability to get & convert customers by understanding what a customer needs to see, where they need to see it and when they need to see it.

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Super Power The Source Approach

SELL ONLINE (ECOMMERCE)

eCommerce
Consultant

WHO’S THIS FOR:  You want help starting or growing your eCommerce business, Choosing a Platform (WooCommerce, Shopify, etc.) Getting Traffic, Advertising, Sales Funnels, Cart Abandonment, Order Fulfillment, Shipping, Email Lists & more. 

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Conversion Rate Optimization

WHO’S THIS FOR:  Your sales funnel (website, product listings, emails, ads, etc.) is getting traffic but is not converting into paying customers.  People are not checking out, filling out forms, calling, etc.  You want to know why and what to do about it.

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eCommerce
Website Design

WHO’S THIS FOR:  You want to grow your revenue by making your products or services available to your customers 24/7 by selling online through your own eCommerce website.  We design fast, search engine friendly & easy to use eCommerce websites.

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SELL ON AMAZON

Amazon
Consultant

WHO’S THIS FOR:  You want help with Seller Central, Vendor Central, FBA, Getting Traffic, Amazon Marketing & Advertising, Enforcing MAP, Packaging, Inserts, Getting Reviews, Amazon SEO, Launching Products & more.  As your Amazon Sales Consultant, I’ll give you the strategy, systems & resources to grow or start your Amazon business. 

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Amazon
SEO

WHO’S THIS FOR:  You want help getting traffic to your Amazon Product Listings.  You want to show up on the first page of Amazon product search results.  As your Amazon SEO Consultant, I’ll help you get more customers on Amazon.com & increase brand credibility by appearing ahead of competitors in Amazon product search results organically.

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Amazon Conversion Rate Optimization

WHO’S THIS FOR:  Your Amazon product listings are not converting sales.  You want to know why and what to do about it, quickly.  As your Amazon Sales Consultant, I’ll help you significantly grow your sales on Amazon by transforming your Amazon product listings to sell more & appear higher in Amazon product search results.

Learn More

GET CUSTOMERS (MARKETING)

Digital
Marketing Consultant

WHO’S THIS FOR:  You want help with maximizing ROI from your ENTIRE online presence.  You want to get customers from Search Engines, Social Media, Email Marketing, Advertising, Video, Affiliates, Your Website & more. As your Digital Marketing Specialist, I’ll help you get customers online, increase profitability & add revenue streams. 

Learn More

SEO
Consultant

WHO’S THIS FOR:  You want help getting customers and significantly improving your visibility on search engines.  You want to grow brand visibility and brand credibility by appearing at the top of Google searches.  As your SEO Expert, I’ll help you get customers by building sustainable and long-term traffic from Google, helping you outrank your competitors.  

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YouTube
SEO

WHO’S THIS FOR:  You want to get customers from the 2nd largest search engine in the world, YouTube.  You want help with content strategy, getting subscribers & getting views.  As your YouTube SEO Expert, I’ll help you get customers, earn more ad revenue & grow brand credibility by having your videos prominently appear on YouTube.  

Learn More

GETTING STARTED IS EASY:

Quick Chat

Agreement

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ACTIONABLE ECOMMERCE & AMAZON STRATEGY

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Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight.  Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors.

 – Mason Winfield, Author & Owner Haunted History Ghost Walks, Spirit Way Project

FAQ

How Many Projects Do You Work On At A Time?

  • I only take on 10 – 15 projects at a time depending on their complexity and if we’re a good fit for each other.  I want to make sure I am able to contribute in a meaningful way that adds value and also that the project has the resources necessary to be successful. 

Do You Guarantee Results?

  • I do not guarantee results.  I firmly believe you should be wary of anyone guaranteeing results.  That being said, I do guarantee experience, effort & accountability.  Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.

How Long Does it Take to See Results?

  • Easy come easy go.  eCommerce & Amazon is all about you get what you put into it and you get what you pay for.  Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results. A brand new website that goes up in front of existing traffic will make an instant impact compared to a project like a new brand strategy that can take time to gain consumer mindshare.    

How Do You Measure Success?

  • YOU measure success.  Whether that be top of line growth like brand awareness or bottom -line like increasing profitability.  Each business has different goals for different projects.  You tell me what is a successful project for you.  Success for me is success for you.  

Why is Price Not Listed?

  • No two projects are the same.  There are single product companies and there are multiple thousand SKU companies.  There are highly competitive industries and there are industries where you are the only player in the space and it doesn’t require as many resources to gain results.  I give you above & beyond service that is tailored to YOU, to meet & exceed YOUR goals within YOUR budget.  

How Long Have You Been At This?

  • I have been involved in Amazon, eCommerce, digital marketing & SaaS for 10 years.

Where Are You Located?

  • I hang my hat in Buffalo, NY but am a bit of a digital nomad in that luckily, I can do this from anywhere in the world and tend to travel & work a lot.  
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NEED QUICK ADVICE?

I schedule daily calls to help solve problems.

“Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me info I wanted with no fluff.”

– Tim Calwell, CEO r3vitalize