Strategy | Marketing | Development



As Seen On - The Source Approach
Entrepreneur - The Source Approach - The Source Approach - The Source Approach
The Huffington Post - The Source Approach



Having Great Products and Not Selling is Painful.  I Get You Where You Want To Go Quicker & Easier.

  • Get traffic and convert customers on your website.
  • Drive sales on Amazon Seller Central  & Vendor Central.
  • Thrive at digital marketing, advertising & PR.
  • Forge affiliate, drop shipper & online retail relationships. 
  • & More

Together We’ll Transform Your eCommerce Presence To Get Customers From Search Engines, Social Media, Email & More.

  • Drive more profit per purchase from PPC & Product Listing Ads.
  • Increase brand credibility & following on Social Media with content marketing.
  • Ethically take your competitors’ customers & get found on search engines.
  • Grow revenue from your Email List, Facebook Messenger & Website Chat.
  • & More
The Source Approach Sales Funnel Web
The Source Approach - We take offline brands online & online brands to the next level. We help you get customers online & help you sell. 10+ years experience. Seen on Forbes, Entrepreneur & more. Amazon Consultant, eCommerce Consultant, SEO Consultant, Digital Marketing Consultant, Social Media Consultant & more 716-616-0136

Supercharge Your Sales Process By Focusing on User Experience, Creating Irresistible Upsells & More.

  • Significantly boost your conversion rates.
  • Drastically reduce cart abandonment.
  • Drive customer spend per purchase.
  • Limit customer returns, buyer risk & buyer remorse.
  • & More
Amazon Consulting - The Source Approach
WooCommerce Consulting - The Source Approach
Shopify - eCommerce Platforms - eCommerce Consulting - The Source Approach
Magento - eCommerce Platforms - eCommerce Consulting - The Source Approach
BigCommerce - eCommerce Platforms - eCommerce Consulting - The Source Approach
And More Platforms eCommerce Platforms eCommerce Consulting The Source Approach


About Tanner - eCommerce ConsultantAs an author, speaker & founder of The Source Approach, Tanner Rankin has helped startups, retailers, manufacturers & more succeed in eCommerce & on Amazon for 10 years.  From owning & partnering on multiple companies, Tanner prides himself in “actually doing this stuff.”  eCommerce Consultant & Amazon Consultant Seen on: Forbes, Entrepreneur, The Business Journals & More.


Top SEO and PPC Agency The Source Approach


What You Can Expect The Source Approach

You work 1 on 1 personally with me and not a random agent in a call center with little to no experience.  

As a business owner & tech startup founder, I have experience managing & getting results on a budget.

When you reach out, you’re not talking to a sales rep who earns a commission or a random customer service rep. 

I focus on ROI & profitability since no 2 businesses are the same.  What matters most is what YOU consider success.

Testimonial The Source Approach

Tanner Rankin created a fabulous website for me, highly user friendly and patiently taught me how to work with it. But it didn’t end there. He continues to coach me in ways to create more business, attract more on-line attention, nudge me to blog and use social media—all showing that he actually cares that my business does well. I feel like I am in great hands with a highly skilled person & company who takes my business & its growth seriously.

 – Brooke Becker, Owner Chi Longevity Center


<b>Phone Calls</b>

Phone Calls

<b>Screen Sharing</b>

Screen Sharing



<b>File Sharing</b>

File Sharing

<b>Video Calls</b>

Video Calls



Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments.  We were so impressed with their expertise, project management skills & enthusiasm that their role has expanded.  Source Approach’s suggestions are like a breath of fresh air. 

 – Vincent LoTempio, Registered Patent Attorney, Kloss Stenger & LoTempio

Tanner is one of the most thoughtful and driven individuals I have worked with. The results are obvious and I haven’t gone a day without learning something new. When tanner recommends a course of action he does not shy away from explaining the logic and reasoning behind it. He isn’t just telling you what to do, he explains everything. Your value to your company grows just by meeting with him. Highly recommend! 

 – Jared Ebrahimoff, eCommerce Director Big Jewelry

Source Approach built me an eCommerce website that I am truly happy with. Tanner took the time to understand the particular complexities of my industry and worked to find solutions that met my needs. His attention to detail and understanding of SEO strategy has resulted in improved customer experience on my site. I would definitely use Source Approach again for my eCommerce and online strategy needs. 

 – Timothy Delaney, Owner Elma Wine & Liquor


A Customer Journey Savant…

A co-founder once described my “superpower” as: “A customer journey savant.  Tanner has this uncanny ability to get & convert customers by understanding what a customer needs to see, where they need to see it and when they need to see it.

Super Power The Source Approach



WHO’S THIS FOR:  You want help starting or growing your eCommerce business, Choosing a Platform (WooCommerce, Shopify, etc.) Getting Traffic, Advertising, Sales Funnels, Cart Abandonment, Order Fulfillment, Shipping, Email Lists & more. 

Learn More

Conversion Rate Optimization

WHO’S THIS FOR:  Your sales funnel (website, product listings, emails, ads, etc.) is getting traffic but is not converting into paying customers.  People are not checking out, filling out forms, calling, etc.  You want to know why and what to do about it.

Learn More

eCommerce Website Design

WHO’S THIS FOR:  You want to grow your revenue by making your products or services available to your customers 24/7 by selling online through your own eCommerce website.  We design fast, search engine friendly & easy to use eCommerce websites.

Learn More



WHO’S THIS FOR:  You want help with Seller Central, Vendor Central, FBA, Getting Traffic, Amazon Marketing & Advertising, Enforcing MAP, Packaging, Inserts, Getting Reviews, Amazon SEO, Launching Products & more.  As your Amazon Sales Consultant, I’ll give you the strategy, systems & resources to grow or start your Amazon business. 

Learn More


WHO’S THIS FOR:  You want help getting traffic to your Amazon Product Listings.  You want to show up on the first page of Amazon product search results.  As your Amazon SEO Consultant, I’ll help you get more customers on & increase brand credibility by appearing ahead of competitors in Amazon product search results organically.

Learn More

Amazon Conversion Rate Optimization

WHO’S THIS FOR:  Your Amazon product listings are not converting sales.  You want to know why and what to do about it, quickly.  As your Amazon Sales Consultant, I’ll help you significantly grow your sales on Amazon by transforming your Amazon product listings to sell more & appear higher in Amazon product search results.

Learn More


Digital Marketing Consultant

WHO’S THIS FOR:  You want help with maximizing ROI from your ENTIRE online presence.  You want to get customers from Search Engines, Social Media, Email Marketing, Advertising, Video, Affiliates, Your Website & more. As your Digital Marketing Specialist, I’ll help you get customers online, increase profitability & add revenue streams. 

Learn More


WHO’S THIS FOR:  You want help getting customers and significantly improving your visibility on search engines.  You want to grow brand visibility and brand credibility by appearing at the top of Google searches.  As your SEO Expert, I’ll help you get customers by building sustainable and long-term traffic from Google, helping you outrank your competitors.  

Learn More


WHO’S THIS FOR:  You want to get customers from the 2nd largest search engine in the world, YouTube.  You want help with content strategy, getting subscribers & getting views.  As your YouTube SEO Expert, I’ll help you get customers, earn more ad revenue & grow brand credibility by having your videos prominently appear on YouTube.  

Learn More


Quick Chat


Get Started



Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight.  Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors.

 – Mason Winfield, Author & Owner Haunted History Ghost Walks, Spirit Way Project


What is it Like Working Together?

  • Workflow and communication look like:
    • Phone Calls
    • Skype Messaging
    • Video & Screen Sharing Calls
    • File Sharing 
    • Emails
  • Beyond that, I pride myself in being easy to talk to, reachable & to the point.
  • I focus on the actions we can take to generate the best ROI short term, medium term and long term. 
  • My purpose is to supplement and enhance your existing resources by providing expertise and insights that will help you achieve your goals.   

Will You Have Enough Time For My Company?

  • I, unlike most consultants actually do this stuff.  I have my own companies in the space and am also very passionate about helping companies grow.
  • With that in mind, I only take on 10 – 15 projects at a time depending on their complexity to make sure every single client I work with gets the time and attention they deserve for the project to be a success.  

Do You Guarantee Results?

  • I do not guarantee results.  I firmly believe you should be wary of anyone guaranteeing results.  That being said, I do guarantee effort, execution & accountability.  Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.

How Long Does it Take to See Results?

  • eCommerce & Amazon is all about you get what you put into it and you get what you pay for.  Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results. A brand new website that goes up in front of existing traffic will make an instant impact compared to a project like a new brand strategy that can take time to gain consumer mindshare.  It’s important to remember, easy come easy go.  

How Do You Measure Success?

  • YOU measure success.  Whether that be top of line growth like brand awareness or bottom line like increasing profitability.  Each business has different goals for different projects.  You tell me what is a successful project for you.  Success for me is success for you.  

Why is Price Not Listed?

  • No two projects are the same.  There are single product companies and there are multiple thousand SKU companies.  There are highly competitive industries and there are industries where you are the only player in the space and it doesn’t require as many resources to gain results.  I give you above & beyond service that is tailored to YOU, to meet & exceed YOUR goals within YOUR budget.  

How Long Have You Done This?

  • I have been involved in eCommerce & digital marketing for 10 years.

Where Are You Located?

  • I hang my hat in Buffalo, NY but am a bit of a digital nomad in that luckily, I can do this anywhere in the world and tend to travel & work a lot.  

What does an eCommerce Agency / eCommerce Consultant do?

  • With eCommerce Consulting we provide strategy, resources, systems & reporting to you and / or your team to sell your products or services online.
    • We create a Sales Funnel that skyrockets revenue
    • We tell you where competitors are getting customers
    • We help you ethically take your competitors customers
    • We focus on decreasing your customer acquisition costs
    • & More

Who Needs an eCommerce Consultant?

  • You want help starting or growing your online store, marketplaces like Amazon,, etc.
  • You KNOW your product, but you don’t know online sales.  You want help selling your product, service, SaaS etc. online and creating recurring passive revenue.
  • You or your team are able to execute on the strategy we provide.

What Does an Amazon Agency / Amazon Consultant Do?

  • As an Amazon Consultant, we work with you to help you start & grow your Amazon business.
  • We work with brands looking to start selling on Amazon.
  • We work with brands currently selling on Amazon.
  • We work with you on everything Amazon related:
    • Sales
    • Marketing
    • MAP Brand Protection
    • Increasing Reviews
    • Amazon SEO
    • Amazon FBA
    • Amazon Seller Central
    • Amazon Vendor Central
    • & More

Who Needs an Amazon Consultant?

  • Everyone who sells on Amazon or wants to.
  • Brands
  • Manufacturers
  • Retail stores
  • Private Labelers
  • & More

What does a Digital Marketing Agency / Digital Marketing Consultant Do?

  • Digital Marketing Consulting encompasses your entire online presence and sales funnel.  We work with you to get customers online from Search Engines, Social Media, Affiliates, Influencers, YouTube, Your Email List, Your Website & more.

Who Needs a Digital Marketing Consultant?

  • You want help bringing it all together to get customers online.
  • Everyone.
    • You may have an online store.
    • You may sell on Amazon.
    • You may have a brick & mortar retail store. (Shops, Restaurants, etc.)
    • You may have a brick & mortar presence and sell services.  (Lawyers, Doctors, Accountants, etc.)
  • You realize you can and SHOULD BE getting customers from SEO, Social Media Marketing, Email Marketing, Video (YouTube, Facebook Watch, etc.), Your Website & more, but aren’t sure how they all connect and feed into one another to facilitate a sale.

What Does an SEO Consultant Do?

  • With SEO Consulting / Search Engine Optimization Consulting we provide strategy, resources, systems & reporting to you and / or your team to increase your visibility and get more customers from search engines.
    • We can tell you EXACTLY where your competitors are getting customers online, then help you do it better.
    • We can tell you EXACTLY how visible your online presence REALLY is and then transform it into an incredibly visible & effective marketing & sales tool.

Who Needs an SEO Consultant?

  • You want help getting more customers from search engines.
  • You or your team are able to execute on the strategy we provide.
  • You realize you can and SHOULD BE getting customers from search engines and want help building a sales funnel that creates:
    • Traffic To Your Website
    • Sales on Your Website
    • Forms Filled Out On Your Website
    • Phone Calls To Your Office / Sales Force
    • Foot Traffic To Your Door
Source Approach William Tanner Rankin Profile Image Website


I schedule daily calls to help solve problems.

“Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me info I wanted with no fluff.”

– Tim Calwell, CEO r3vitalize