What’s the Source Approach?
The Source Approach is the only method that equips any team—internal, agency, or freelance—with founder-level brand mastery and proven marketing systems that eliminate fragmentation for scalable, profitable growth.
Over a decade ago, I had started as CMO at a brick-and-mortar brand just getting into eCommerce and I faced a problem most brands have.
We were churning through Internals, Freelancers, and Agencies because the sales weren’t there and it took too long to see results.
The lightbulb moment came after hearing the CEO say over and over again:
“If they understood our product and customer as I did, they could do what they were experts in more effectively for us.”
Enter The Source Approach to fast-track success whether your team is internal, freelancers, agencies, or virtual assistants.
What to Expect
Tanner Rankin CEO, Consultant, Author, Speaker
For over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and CEO at Referazon – Amazon Influencer Marketing Software, Tanner has helped brands sell more and spend less, quicker and easier with an award-winning, proven system called “The Source Approach”.
Tanner is a top-rated Fractional CMO, eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more. Tanner is an Amazon Keynote Speaker and eCommerce Speaker who shares actionable and engaging insight on the topic of eCommerce.
A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone and Social Media Marketing For Everyone.
How We Work Together
Video Calls
Project Management
Frameworks
Team Chat
File Sharing
Who Should Take The Source Approach?
You use agencies, freelancers, or VA’s but it’s not working. You want a proven system to get results quickly & easily.
Sales aren’t there and you feel disconnected, not knowing how you will get results. You work with Agencies, Freelancers, or Virtual Assistants because you don’t have an internal team, so you have to make outsourcing work to get where you want to go, quicker and easier.
You have junior or entry-level employees but results aren’t there and you need proven training & leadership to get results.
Your team isn’t experienced in eCommerce but you want results fast and need them to deliver. You want an experienced consultant with a proven system that will handhold and teach them how to fish to succeed now and long term.
You’d love to hire an experienced and proven Chief Marketing Officer but don’t have the $250,000+ annual salary.
You know your customer & product but eCommerce not as well. You want to work with a proven CMO at a fraction of the investment to get the most out of your team, whether you work with internal employees, agencies, freelancers or virtual assistants.
