Tanner Rankin Founder, Consultant, Author, Speaker

For over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and CEO at Referazon – Amazon Influencer Marketing Software, Tanner has helped brands & retailers make eCommerce their strength quicker & easier with an award-winning, proven system called “The Source Approach”.

Tanner is a top-rated eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.

A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone and Social Media Marketing For Everyone and regularly shares strategies on Twitter and Linkedin.

FREE CONSULTATION

WHAT YOU CAN EXPECT

Save Time

Grow significantly faster by benefitting from 10+ years of experience. You will gain a key competitive advantage by being able to easily focus on what matters most to quickly drive revenue and boost profitability.

Save Money

Prevent the costly mistakes that can last the lifetime of your business, costing you countless dollars, both short and long term. Get the peace of mind from knowing what you don’t know by being informed on what matters most.

A Trusted Advisor

Benefit from a consultant who has been where you want to go and can get you there quicker & easier. As an owner of a consultancy, retailer and a SAAS company, I have significant experience managing people, projects & budgets.

A Proven System

Get results quicker & easier with a proven method, developed over 10+ years known as The Source Approach. While eCommerce is complex, the Source Approach is simple, enabling you to get the most out of your business.

The Source Approach - Amazon Consultant and eCommerce Consultant

WHAT’S THE SOURCE APPROACH?

Early on in his career, Tanner Rankin faced significant challenges that most businesses can relate to while serving as COO at an eCommerce and brick & mortar focused brand.

Each agency, freelancer and even internal employee took too long to contribute value. Also known as the “3-month ramp up”.

What’s more, Tanner would find the CEO regularly saying: “Those are the wrong ads for our customers.” “Those images don’t represent us.” “They’re highlighting the wrong benefits.” and more.

This resulted in repeated short and long-term expenses while unnecessarily churning through external support and internal employees at an alarming rate.

There had to be a better way to get results quicker and avoid cookie-cutter, one size fits all approaches.

Enter The Source Approach.

Tanner discovered that by consulting via “The Source Approach” method, small, medium and large companies quickly and cost-effectively get both short and long-term results, future-proofing to fully capitalize on the latest Sales, Marketing & Operational best practices for transformational success.

FREE CONSULTATION

FAQ

What is “the Source Approach?”

Early on in his career, Tanner Rankin faced significant challenges that most businesses can relate to while serving as COO at an eCommerce and brick & mortar focused brand.

Each agency, freelancer and even internal employee took too long to contribute value. Also known as the “3-month ramp up”.

What’s more, Tanner would find the CEO regularly saying: “Those are the wrong ads for our customers.” “Those images don’t represent us.” “They’re highlighting the wrong benefits.” and more.

This resulted in repeated short and long-term expenses while unnecessarily churning through external support and internal employees at an alarming rate.

There had to be a better way to get results quicker and avoid cookie-cutter, one size fits all approaches.

Enter The Source Approach.

Tanner discovered that by consulting via “The Source Approach” method, small, medium and large companies quickly and cost-effectively get both short and long-term results, future-proofing to fully capitalize on the latest Sales, Marketing & Operational best practices for transformational success.
What Sort of Company Do You Add The Most Value To As An eCommerce Consultant?
- You have a team, big or small, or are building one.
- You know your customer and your product, but eCommerce not as much.
- You may not have the budget to bring in an experienced eCommerce director at $150,000 – $200,000+ annually, but you can rent one.
- You want to eliminate unnecessary expenditures by knowing what to focus on, how to execute effectively the first time as well as hands-on help.
- You want to add value to your company by being in control of your eCommerce Website, eCommerce Marketplaces and eCommerce Marketing so you know the what’s, why’s and how’s.
- You want to minimize risk by preventing your sales & growth from relying on 3rd party agencies that come and go.
Do Your eCommerce Consulting Services Help Us Rank Higher In Marketplace and Google Search Results?
- Yes definitely. SEO, keyword research and getting your products found in Google, Google Shopping and Marketplace Search Results is a major focus.
Does Your eCommerce Consulting Help Us Optimize Our Product Listings To Drive Sales?
- Yes, Product Listing Optimization, from your product descriptions to images, landing pages and more plays a massive role.
Does Your eCommerce Consulting Services Help Us Advertise Our Products and Improve ROAS To Increase Profitability?
- Yes, for sure. I help advertise your products on the various advertising networks including Google, Facebook, Pinterest, Native Advertising Platforms & more.
As Our eCommerce Consultant, Will You Help Us With Marketplace Account Management?
- Yes, definitely. There are many aspects to Account Management and Seller Metrics that are crucial to getting your products found and purchased on the various marketplaces.
As Our eCommerce Consultant, Do You Help With Product Launches?
- Yes. The Source Approach method is uniquely suited to drive sales & growth for both product launches and established products.
Do You Only Provide eCommerce Consulting To Companies In The US?
- Nope! I work with companies all over the world across many time zones. FYI: I am in New York, Eastern Standard Time (EST).
As An eCommerce Consultant, Do You Guarantee Results?
- I do not guarantee results. I firmly believe you should be wary of any eCommerce Consultant guaranteeing results. That being said, I do guarantee experience, effort & accountability. Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.
What Payment Methods Do You Accept?
- I accept:
  - Credit Cards (Amex, Visa, Mastercard, Discovery)
  - Check
  - ACH
- Invoices are sent via email on the 1st of the month, can be paid electronically and are net 15 terms.
Do You Do Proposals?
- No, as an eCommerce Consultant I offer the same value to every great company that I work with by providing “The Source Approach” to quickly & easily make eCommerce your strength.
How Long Have You Been At This?
- I have been involved in consulting, Amazon, eCommerce, digital marketing & SaaS for over 10 years but I am actually a 3rd generation consultant.
Where Are You Located?
- I hang my hat in Buffalo, NY.

I schedule daily calls to solve problems quicker & easier.

SCHEDULE CALL

“Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me the info I wanted with no fluff.“

– Tim Calwell, CEO r3vitalize