Top Rated | 10+ Years Experience | Battle Tested

About Source Approach - The Source Approach - Amazon Consultant and eCommerce Consultant

Tanner Rankin Author, Speaker, Founder, Consultant

For over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and Referazon – Instantly Find Amazon Influencers, Tanner has helped brands & retailers make eCommerce their strength quicker & easier.

Tanner is a top-rated eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.

A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone, Social Media Marketing For Everyone and regularly shares strategy on Twitter and Linkedin.


Having Great Products and Not Selling is Agonizing.  Does This Sound Familiar?

  • Your sales aren’t where they could be.
  • You & your team know your product & customer.
  • But eCommerce & Amazon, not as well.
How I Help - Part 1 - The Source Approach - Amazon Consultant and eCommerce Consultant

You Want a Proven System To Make Things Simple  To Get Results.

  • You want to work with someone experienced, that has a proven method to follow.
  • To benefit from what they’ve seen, saving you countless hours & dollars.
  • To get you and your team where you want to go quicker & easier.
How I Help - Part 2 - eCommerce - The Source Approach - Amazon Consultant and eCommerce Consultant

Together We’ll Transform Your eCommerce To Drive Sales & Growth.

  • Learn remarkable secrets to get and convert customers.
  • Significantly boost Return on Ad Spend (ROAS).
  • Grow exponentially faster.
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Walmart Consultant The Source Approach


A Customer Journey Savant…

A co-founder once described my “superpower” as: “A customer journey savant.  Tanner has this uncanny ability to get & convert customers by understanding what a customer needs to see, where they need to see it and when they need to see it.


You work 1 on 1 personally with me and not several agents in a call center with little to no experience.  

As a business owner, I have significant experience managing projects, people & budgets to get results.  

My experience comes from owning & operating businesses, not working as an employee at an agency.

When you reach out, you’re speaking with me, not a sales agent who earns a commission or a customer service rep. 



Phone Calls - eCommerce Consultant - The Source Approach

Phone Calls

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Screen Sharing

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File Sharing

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Team Chat

Video Calls - eCommerce Consultant - The Source Approach

Video Calls


Quick Chat


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Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.

 – Steve LarsenReminderband

Tanner is one of the most thoughtful and driven individuals I have worked with. The results are obvious and I haven’t gone a day without learning something new. When tanner recommends a course of action he does not shy away from explaining the logic and reasoning behind it. He isn’t just telling you what to do, he explains everything. Your value to your company grows just by meeting with him. Highly recommend! 

– Jared Ebrahimoff, Founder Lavari Jewelry

Skate Anytime - Testimonial - Source Approach - Amazon Consultant and eCommerce Consultant

I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!! 

 – Mike Pace, CEO Skate Anytime

Brick Mates Logo Testimonial The Source Approach

Our year-to-date sales have exploded by over 5,000%. My previous vendor gave me a fraction of what I’ve received from The Source Approach for double the price. Tanner Rankin goes above and beyond to hit every deadline and care about my business. I’ve never been happier with a consultant; they’re phenomenal. 

 – Margo Ross, CEO, Brick Mates

Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight.  Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors. 

 – Mason Winfield, Best Selling Author

Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments.  We were so impressed with their expertise, project management skills & enthusiasm that their role has expanded.  Source Approach’s suggestions are like a breath of fresh air. 

 – Vincent LoTempio, Top Rated International IP Attorney, Kloss Stenger & LoTempio


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I schedule daily calls to solve eCommerce & Amazon problems quicker & easier.

Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me the info I wanted with no fluff.

Tim Calwell, CEO r3vitalize