ABOUT
10 Years Experience, Battle-Tested & Award Winning
WHO YOU’RE WORKING WITH:
Tanner Rankin
For 10 years as an author, speaker and founder of The Source Approach eCommerce Consultancy and Referazon – Instantly Find Amazon Influencers I’ve helped brands & retailers get where they want to go quicker & easier.
From Buffalo, New York, I focus on lending a hand to help businesses grow and my companies in the eCommerce and SaaS spaces.
I’ve appeared on Forbes.com, Entrepreneur.com, MSNBC, The Business Journals and other media outlets, discussing everything from the Customer Journey to Search Engine Optimization, eCommerce, Amazon & more.
WHAT’S MY SUPER POWER?
A Customer Journey Savant…
A co-founder once described my “superpower” as: “A customer journey savant. Tanner has this uncanny ability to get & convert customers by understanding what a customer needs to see, where they need to see it and when they need to see it.“
HOW I HELP
Having Great Products and Not Selling is Agonizing. I Get You Where You Want To Go Quicker & Easier.
- Effectively drive sales on Amazon Seller Central & Vendor Central.
- Discover powerful secrets of getting traffic and converting sales.
- Boost brand awareness and authority in search & social.
- Build massive armies of sales referral sources for your products.
- & More
Together We’ll Transform Your eCommerce To Get Customers From Search, Social, Ads & More.
- Drastically reduce the average cost of a sale from ads.
- Learn remarkable secrets to see your competitors strategies.
- Effectively & ethically take your competitors’ customers.
- Drive brand credibility by appearing before competitors in search.
- & More
Supercharge Your Sales, Operate Efficiently & Grow Profitability Now.
- Skyrocket profit per purchase.
- Drastically reduce cart abandonment.
- Quickly get product reviews.
- Significantly limit customer returns.
- & More
ECOMMERCE IS COMPLEX. THERE’S LOTS OF PLATFORMS, SALES & MARKETING CHANNELS. I MAKE IT EASY.
WHAT YOU CAN EXPECT:
GETTING STARTED IS EASY:
HOW WE WORK TOGETHER
Phone Calls
Screen Sharing
File Sharing
Team Chat
Video Calls
We brought Tanner and Source Approach in to consult on our overall digital marketing strategy and web presence. I was impressed with the insights he had to offer and brought them on board to help with several areas of focus. Tanner is an absolute professional and I look forward to working with him and the Source Approach team again on future projects.
– Kevin Pish, VP of Marketing, Altitude
WHO’S TAKEN THE SOURCE APPROACH?
Our year-to-date sales have exploded by over 5,000%. My previous vendor gave me a fraction of what I’ve received from The Source Approach for double the price. Tanner Rankin goes above and beyond to hit every deadline and care about my business. I’ve never been happier with a consultant; they’re phenomenal.
– Margo Ross, CEO, Brick Mates
Tanner is one of the most thoughtful and driven individuals I have worked with. The results are obvious and I haven’t gone a day without learning something new. When tanner recommends a course of action he does not shy away from explaining the logic and reasoning behind it. He isn’t just telling you what to do, he explains everything. Your value to your company grows just by meeting with him. Highly recommend!
– Jared Ebrahimoff, eCommerce Director Lavari Jewelry
I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!!
– Mike Pace, CEO Skate Anytime
Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.
– Steve Larsen, Reminderband
Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight. Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors.
– Mason Winfield, Best Selling Author
Tanner Rankin created a fabulous website for me, highly user friendly and patiently taught me how to work with it. But it didn’t end there. He continues to coach me in ways to create more business, attract more on-line and offline attention —all showing that he actually cares that my business does well. I feel like I am in great hands with a highly skilled person and company who takes my business and its growth seriously.
– Brooke Becker, Owner Chi Longevity Center
NEED QUICK ADVICE?
I schedule daily calls to help solve problems.
“Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me the info I wanted with no fluff.”
– Tim Calwell, CEO r3vitalize
FAQ
What is “the Source Approach?”
- The Source Approach is a method or “approach” that I’ve developed over a decade to source the most efficient & effective strategy to:
- Get Traffic
- Convert Sales
What Sort of Company Do You Add The Most Value To?
- You have a team, big or small, are building one, or even a solo operation.
- Your company executes at a high level and are experts in your industry, you know your customer and your product, but are not as experienced in eCommerce & Amazon.
- You may not have the budget to be able to benefit from bringing in an experienced eCommerce director at $150,000 – $200,000+ annually.
- Instead, you are looking for someone with comprehensive experience to add value by meeting with you and your team weekly to significantly drive your eCommerce & Amazon performance from your existing team.
- You want to eliminate unnecessary expenditures by knowing what to focus on, how to execute effectively the first time as well as hands-on help.
Do You Only Work With Companies In The US?
- Nope! I work with companies all over the world across many time zones. FYI: I am in New York, Eastern Standard Time (EST).
How Many Projects Do You Work On At A Time?
- I only take on 10 – 15 projects at a time depending on their complexity and if we’re a good fit for each other. I want to make sure I am able to contribute in a meaningful way that adds value and also that the project has the resources necessary to be successful.
Do You Guarantee Results?
- I do not guarantee results. I firmly believe you should be wary of anyone guaranteeing results. That being said, I do guarantee experience, effort & accountability. Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.
How Long Does it Take to See Results?
- Easy come easy go. Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results.
How Do You Measure Success?
- YOU measure success. Whether that be top of line growth like brand awareness or bottom -line like increasing profitability. Each business has different goals for different projects. You tell me what is a successful project for you. Success for me is success for you.
Why is Price Not Listed?
- No two projects are the same. There are single product companies and there are multiple thousand SKU companies. There are highly competitive industries and there are industries where you are the only player in the space. I give you above & beyond service that is tailored to YOU, to meet & exceed YOUR goals.
What Payment Methods Do You Accept?
- I accept:
- Credit Cards (Amex, Visa, Mastercard, Discovery)
- PayPal
- Check
- ACH
- Invoices are sent via email on the 1st of the month, can be paid electronically and are net 15 terms.
How Long Have You Been At This?
- I have been involved in consulting, Amazon, eCommerce, digital marketing & SaaS for over 10 years.
Where Are You Located?
- I hang my hat in Buffalo, NY but am a bit of a digital nomad in that luckily, I can do this from anywhere in the world and tend to travel & work a lot.
