What’s the Source Approach?
Over a decade ago, I had just started as CMO at a brick & mortar-focused brand just getting into eCommerce and I faced a problem most businesses have.
The CEO was working with Freelancers, Virtual Assistants, and Agencies to sell online.
The sales weren’t there and it took too long to see any results.
The CEO’s expectation was: “We know our product, but we don’t know eCommerce, so you do what you know for us.”
The reality: They may specialize in SEO, PPC, Amazon, Walmart, etc. but they don’t specialize in anyone’s products.
This means they take 3 months to learn and apply cookie-cutter best practices resulting in poor sales and a bad customer experience.
That creates a BIG problem because the #1 rule of sales & marketing is: to know your product and customer.
The other problem was, we were small and HAD to work with independent contractors.
So, I HAD to make it work.
Enter The Source Approach.
I discovered that by using “The Source Approach” method you can:
- Drive significant sales growth on a budget.
- Get results fast, eliminating the 3-month ramp-up.
- Use a proven system to get results from Freelancers, VAs, Agencies & Internal Employees alike.
What to Expect
Tanner Rankin Founder, Consultant, Author, Speaker
For over 10 years as an author, speaker, Fractional CMO & founder of The Source Approach – eCommerce Consultancy and CEO at Referazon – Amazon Influencer Marketing Software, Tanner has helped brands make eCommerce their strength quicker & easier with an award-winning, proven system called “The Source Approach”.
Tanner is a top-rated eCommerce Consultant, Amazon Consultant & Walmart Seller Consultant seen on: Forbes, Entrepreneur, The Business Journals & more. Tanner is an Amazon Keynote Speaker and eCommerce Speaker who shares actionable and engaging insight on the topic of eCommerce.
Tanner has authored SEO For Everyone and Social Media Marketing For Everyone.
How We Work Together
Take The Source Approach If:
You use agencies, freelancers or VA’s but it’s not working. You want a proven system to get results quickly & easily.
You may be fed up with being out of the loop and not hitting your goals but you know with a proven system and leadership, you can achieve significant success with your freelancers, internals or agency.
You have junior-level employees but it’s not working and you need proven training & leadership to get results.
You want results fast from your existing team by working with an experienced consultant with a proven system that will handhold and teach them how to fish to contribute value now and long term.
You’d love to hire an experienced and proven eCommerce Director but don’t have the $200,000+ annual salary.
You know your customer & product but eCommerce not as well. You want to work with a proven Consultant at a fraction of the investment to get the most out of your team or 3rd party agency.