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Tanner Rankin Founder, Consultant, Author, Speaker

For over 10 years as an author, speaker, Fractional CMO & founder of The Source Approach – eCommerce Consultancy and CEO at Referazon – Amazon Influencer Marketing Software, Tanner has helped brands & retailers make eCommerce their strength quicker & easier with an award-winning, proven system called “The Source Approach”.

Tanner is a top-rated eCommerce Consultant, Amazon Consultant & Walmart Seller Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.

A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone and Social Media Marketing For Everyone and regularly shares strategies on Twitter and Linkedin.


Save Time

Grow significantly faster by benefitting from 10+ years of experience. You will gain a key competitive advantage by being able to easily focus on what matters most to quickly drive revenue and boost profitability.  

Save Money

Prevent the costly mistakes that can last the lifetime of your business, costing you countless dollars, both short and long term.  Get the peace of mind from knowing what you don’t know by being informed on what matters most.

A Trusted Advisor

Benefit from a consultant who has been where you want to go and can get you there quicker & easier.  As an owner of a consultancy, retailer and a SAAS company, I have significant experience managing people, projects & budgets. 

A Proven System

Get results quicker & easier with a proven method, developed over 10+ years known as The Source Approach.  While eCommerce is complex, the Source Approach is simple, enabling you to get the most out of your business.  

What Is The Source Approach - Amazon Consultant - eCommerce Consultant - Fractional CMO - The Source Approach


Over a decade ago, I had just started as CMO at an eCommerce and brick & mortar-focused brand and I faced a problem most businesses have.

We were working with a combination of Agencies, Freelancers, Virtual Assistants, and Internal Employees.  The work quality was poor and it took too long to get results. 

What’s more, our CEO would regularly complain:  “Why does it take so long to get results?”, “Why aren’t we selling more?”, “They don’t understand our products or customers.” and more.

Our flawed philosophy was: “We have a great product at a great price, but we don’t have a big team. You specialize in [PPC, SEO, Amazon, Walmart, etc.] take our product and do what you specialize in for us.”

The problem?  They may specialize in SEO, PPC, Amazon, Walmart, etc. but they weren’t specialized in anyone’s products or customers, let alone ours.  They would all apply watered-down cookie-cutter best practices.

This resulted in repeated investments in services with no or poor results. 

There had to be a better way to get results quickly and avoid cookie-cutter, one size fits all approaches so we could execute the Sales & Marketing techniques needed specifically for our business.

Enter The Source Approach methodology.

I discovered that by using “The Source Approach” method, companies of any size could quickly and cost-effectively get scalable and sustainable results no matter who they were working with to execute on the day-to-day, Freelancers, Virtual Assistants, Agencies, or Internal Employees. 


Clarity Profile Image - Tanner Rankin - Amazon Consultant - eCommerce Consultant - Fractional CMO - The Source Approach

I schedule daily calls to solve problems quicker & easier.


“Tanner was a great help, even prepared for my call in advance. A wealth of knowledge! Wasted no time on the call, gave me the info I wanted with no fluff.”

– Tim Calwell, CEO of r3vitalize