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Tanner Rankin Author, Speaker, Founder, Consultant

For over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and Referazon – Instantly Find Amazon Influencers, Tanner has helped brands & retailers make eCommerce their strength quicker & easier.

Tanner is a top-rated eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.

A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone, Social Media Marketing For Everyone and regularly shares strategy on Twitter and Linkedin.


Save Time

Grow significantly faster by benefitting from 10+ years of experience. You will gain a key competitive advantage by being able to easily focus on what matters most to quickly drive revenue and boost profitability.  

Save Money

Prevent the costly mistakes that can last the lifetime of your business, costing you countless dollars, both short and long term.  Get the peace of mind from knowing what you don’t know by being informed on what matters most.

A Trusted Advisor

Benefit from a consultant who has been where you want to go and can get you there quicker & easier.  As an owner of a consultancy, retailer and a SAAS company, I have significant experience managing people, projects & budgets. 

A Proven System

Get results quicker & easier with a proven method, developed over 10+ years known as The Source Approach.  While eCommerce is complex, the Source Approach is simple, enabling you to get the most out of your business.  


A Co-Founder once described my superpower as:  “Tanner has this uncanny ability to know what a customer needs to see, when they need to see it, in order to get and convert customers.”

Super Power The Source Approach


Profile Image - Tanner Rankin - Amazon Consultant and eCommerce Consultant - The Source Approach

I schedule daily calls to solve problems quicker & easier.


Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me the info I wanted with no fluff.

Tim Calwell, CEO r3vitalize