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Tanner Rankin Founder, Consultant, Author, Speaker

For over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and CEO at Referazon – Amazon Influencer Marketing Software, Tanner has helped brands & retailers make eCommerce their strength quicker & easier with an award-winning, proven system called “The Source Approach”.

Tanner is a top-rated eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.

A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone and Social Media Marketing For Everyone and regularly shares strategies on Twitter and Linkedin.


Save Time

Grow significantly faster by benefitting from 10+ years of experience. You will gain a key competitive advantage by being able to easily focus on what matters most to quickly drive revenue and boost profitability.  

Save Money

Prevent the costly mistakes that can last the lifetime of your business, costing you countless dollars, both short and long term.  Get the peace of mind from knowing what you don’t know by being informed on what matters most.

A Trusted Advisor

Benefit from a consultant who has been where you want to go and can get you there quicker & easier.  As an owner of a consultancy, retailer and a SAAS company, I have significant experience managing people, projects & budgets. 

A Proven System

Get results quicker & easier with a proven method, developed over 10+ years known as The Source Approach.  While eCommerce is complex, the Source Approach is simple, enabling you to get the most out of your business.  

The Source Approach - Amazon Consultant and eCommerce Consultant


Early on in his career, Tanner Rankin faced significant challenges that most businesses can relate to while serving as COO at an eCommerce and brick & mortar focused brand.

Each agency, freelancer and even internal employee took too long to contribute value.  Also known as the “3-month ramp up”.  

What’s more, Tanner would find the CEO regularly saying:  “Why does it take so long for them to start producing results?”, “Why aren’t we selling more?”, “They’re highlighting the wrong benefits & features.” and more.

This resulted in repeated short and long-term expenses while unnecessarily churning through external support and internal employees at an alarming rate.

There had to be a better way to get results quicker and avoid cookie-cutter, one size fits all approaches.

Enter The Source Approach. 

Tanner discovered that by consulting via “The Source Approach” method, small, medium and large companies quickly and cost-effectively get both short and long-term results, future-proofing to fully capitalize on the latest Sales, Marketing & Operational best practices for transformational success. 


Profile Image - Tanner Rankin - Amazon Consultant and eCommerce Consultant - The Source Approach

I schedule daily calls to solve problems quicker & easier.


Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me the info I wanted with no fluff.

Tim Calwell, CEO r3vitalize