Tanner Rankin is the
Fractional CMO for eCommerce &
AI Brand Architect, that leads, trains, & upgrades the performance of in-house teams, freelancers, & agencies by installing the
Marketing Operating System, an asset
brands own to drive rapid, predictable growth by aligning AI, agencies, freelancers, and in-house teams with
a single source of truth (SSOT). Tanner is the CEO of
The Source Approach (
eCommerce Consultancy) and
Referazon (Amazon SaaS).
![How To Drive External Traffic To Amazon Listings [GUIDE]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-To-Drive-External-Traffic-To-Amazon-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png.webp)
![How to Switch From FBA to FBM [Step By Step]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-to-Switch-From-FBA-to-FBM-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png.webp)
![Amazon Storefront Design Templates [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2023/11/Amazon-Storefront-Templates-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png.webp)
![Amazon Product Images Best Practices [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Amazon-Product-Images-Best-Practices-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png.webp)
![How to Remove an Unauthorized Seller on Amazon [GUIDE]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-To-Remove-Unauthorized-Sellers-on-Amazon-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Amazon Buy Box Issues & How To Fix Them [GUIDE]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Amazon-Buy-Box-Issues-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![How To Write Amazon Bullet Points [GUIDE]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-To-Write-Amazon-Bullet-Points-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![ChatGPT For Amazon Sellers [PROMPTS]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Chat-GPT-Prompts-For-Amazon-Sellers-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Should You Use Amazon SEO Tools? [GUIDE]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Should-You-Use-Amazon-SEO-Tools-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![How To Get Your First Amazon Reviews Fast [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-To-Get-Your-First-Amazon-Reviews-Fast-EXAMPLES-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![How To GET REVIEWS on Amazon Fast [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-To-GET-REVIEWS-on-Amazon-Fast-EXAMPLES-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Amazon Brand Registry COMPLETE Guide [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Amazon-Brand-Registry-Everything-You-Need-To-Know-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Amazon A+ Content The COMPLETE Guide [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Amazon-A-Content-The-Complete-Guide-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Amazon SEO The COMPLETE Guide [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Amazon-SEO-The-Complete-Guide-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Amazon Listing Optimization The COMPLETE Guide [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Amazon-Listing-Optimization-The-Complete-Guide-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![How To REDUCE ACOS on Amazon Fast [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-To-Reduce-ACOS-on-Amazon-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![How Does Amazon FBA Work? [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-Does-Amazon-FBA-Work-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Amazon FBA Small and Light [GUIDE]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Amazon-FBA-Small-and-Light-Everything-You-Need-To-Know-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Seller Fulfilled Prime EVERYTHING You Need To Know [GUIDE]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Seller-Fulfilled-Prime-Everything-You-Need-To-Know-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![How To Deal With Amazon Seller Support [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/How-To-Deal-With-Amazon-Seller-Support-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
![Amazon Advertising Strategy The COMPLETE Guide [EXAMPLES]](https://www.sourceapproach.com/wp-content/uploads/2025/07/Amazon-Advertising-Strategy-The-Complete-Guide-Featured-Image-The-Source-Approach-Amazon-Consultant-eCommerce-Consultant-Fractional-CMO.png)
