AMAZON KEYNOTE SPEAKER
10+ Years As A Top-Rated Amazon Conference Speaker, Amazon Consultant & Amazon Software Founder
EXCITE & ADD VALUE TO YOUR ATTENDEES BY MAKING AMAZON THEIR STRENGTH
AMAZON KEYNOTE SPEAKING OPPORTUNITIES:
PROVEN ECOMMERCE RESULTS
AMAZON KEYNOTE SPEAKER TOPICS:
Tanner Rankin Author, Speaker, Founder, Consultant
For over 10 years as an author, speaker, Fractional CMO & founder of The Source Approach – eCommerce Consultancy and Referazon – Amazon Influencer Search & CRM, Tanner has helped brands & retailers make eCommerce their strength quicker & easier.
Tanner is a top-rated eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.
A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone, Social Media Marketing For Everyone and regularly shares strategy on Twitter and Linkedin.
EXCITE & ADD VALUE TO YOUR ATTENDEES BY MAKING AMAZON THEIR STRENGTH
AMAZON KEYNOTE SPEAKER FAQ
WHAT’S THE SOURCE APPROACH?
Over a decade ago, I had just started as CMO at an eCommerce and brick & mortar-focused brand and I faced a problem most businesses have.
We were working with a combination of Agencies, Freelancers, Virtual Assistants, and Internal Employees. The work quality was poor and it took too long to get results.
What’s more, our CEO would regularly complain: “Why does it take so long to get results?”, “Why aren’t we selling more?”, “They don’t understand our products or customers.” and more.
Our flawed philosophy was: “We have a great product at a great price, but we don’t have a big team. You specialize in [PPC, SEO, Amazon, Walmart, etc.] take our product and do what you specialize in for us.”
The problem? They may specialize in SEO, PPC, Amazon, Walmart, etc. but they weren’t specialized in anyone’s products or customers, let alone ours. They would all apply watered-down cookie-cutter best practices.
This resulted in repeated investments in services with no or poor results.
There had to be a better way to get results quickly and avoid cookie-cutter, one size fits all approaches so we could execute the Sales & Marketing techniques needed specifically for our business.
Enter The Source Approach methodology.
I discovered that by using “The Source Approach” method, companies of any size could quickly and cost-effectively get scalable and sustainable results no matter who they were working with to execute on the day-to-day, Freelancers, Virtual Assistants, Agencies, or Internal Employees.