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AI Focused eCommerce Consultant

The eCommerce Consultant with ‘Brand Source OS’โ€”Powering & Unifying Your Team & AI with One Brand Intelligence Source to Sell More & Spend Less.

10+ Years Experience
Top-Rated eCommerce Consultant
Version 2 - As Seen On - The Source Approach- Amazon Consultant - eCommerce Consultant
eCommerce Consultant - Top Consultants - Source Approach - eCommerce Consulting
Top Rated - Trust Index - The Source Approach
eCommerce Consultant - Top Consultants - Source Approach - eCommerce Consulting
Top Rated - Trust Index - The Source Approach

AI Focused
eCommerce Consultant

The eCommerce Consultant with ‘Brand Source OS’โ€”Powering & Unifying Your Team & AI with One Brand Intelligence Source to Sell More & Spend Less.

10+ Years Experience
Top-Rated eCommerce Consultant
Version 2 - As Seen On - The Source Approach- Amazon Consultant - eCommerce Consultant
Best Consulting Company - Source Approach eCommerce Consultant eCommerce Consulting eCommerce Consultancy eCommerce Consultants eCommerce Consulting Services eCommerce Consulting Companies eCommerce Consulting Firms eCommerce Marketing Consultant eCommerce Strategy Consulting eCommerce Business Consultant

Get Experienced eCommerce Leadership with Brand Source OSโ€”Unifyingย Your Team & AI, Giving Your Brand an Authentic Soul & Strategic Brain for Predictable Sales.

What To Expect From Your eCommerce Consultant

source approach

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noun

  1. The Source Approach method helps brands sell more and spend less at scale, fast, with Brand Source OSโ€”the brand intelligence operating system powering and unifying your team and AI, giving your brand an authentic soul and strategic brain for growth and training.

Why Choose The Source Approach As Your eCommerce Consultancy

Source Approach -White - Horizontal
Others
Strategy
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Project Management
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Talent Referrals
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Brand Source OS
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(AI) Artificial Intelligence Expert
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(AISO) AI Search Optimization
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(AEO) Answer Engine Optimization
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Fractional CMO Experience
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Amazon Consultant Experience
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Work With Me, Not an Agent in a Call Center
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Rapid Revenue & Profitability Focus
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Proven Proprietary System
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Founder-Level Brand Integration
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Comprehensive Team Training
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Data-Driven Performance Management
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Strategic Product Management
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Woocommerce, Shopify, Bigcommerce
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Amazon Expertise
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Walmart Expertise
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Conversion Rate Optimization
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Meta Ads
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TikTok Ads
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Google Ads
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Search Engine Optimization
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Social Media Marketing
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Content Marketing
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Email Marketing
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SMS Marketing
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eCommerce Consultancy Services For Brands

Woocommerce
& Shopify

eCommerce
Marketplaces

Conversion
Rates

Content &
Sales Copy

Influencer
Marketing

Sales
Funnels

(AI) Artificial
Intelligence

(AISO) AI
Search
Optimization

PPC
Advertising

Search Engine
Optimization

Affiliate
Programs

Social
Media

Omnichannel
eCommerce

Email
Marketing

Flywheels

Analytics

Automations

CRM

eCommerce Consultant Reviews

reminderbandlogo02-570

testimonial-stars

“Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.”

Steve Larsen, Reminderband

Frontier Therapeutics - Testimonial - Logo - The Source Approach

testimonial-stars

“The Source Approach completely turned around our Amazon and E-Commerce performance fast. When we began with Tanner, our listings were at a standstill. As soon as we implemented his frameworks and followed his guidelines, our sales and entire brand presence skyrocketed. I have no doubt that this system is rock-solid and can be applied to any market segment. Weโ€™ve since been experiencing explosive YOY growth.ย  Tanner at The Source Approach got our online sales on the right track, and set us up with the skills to maintain and improve our E-Commerce performance in perpetuity.”

– William Zelany, Frontier Therapeutics

Skate Anytime - Testimonial - Source Approach - Amazon Consultant and eCommerce Consultant

testimonial-stars

“I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!!”

ย – Mike Pace, CEO Skate Anytime

Brick Mates Logo Testimonial The Source Approach

testimonial-stars

Our year-to-date sales have exploded by over 5,000%. My previous vendor gave me a fraction of what Iโ€™ve received from The Source Approach for double the price. Tanner Rankin goes above and beyond to hit every deadline and care about my business. Iโ€™ve never been happier with a consultant; theyโ€™re phenomenal.ย 

ย – Margo Ross, CEO, Brick Mates

ECommerce Consultant

testimonial-stars

Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight. ย Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors.ย 

ย – Mason Winfield, Best Selling Author

Vincent LoTempio Patent Attorney Source Approach Invention Help

testimonial-stars

Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments. ย We were so impressed with their expertise, project management skills &ย enthusiasm that theirย role has expanded. ย Source Approach’sย suggestions are like a breath of fresh air.ย 

ย – Vincent LoTempio, Top Rated International IP Attorney, Kloss Stenger & LoTempio

Who Should Take The Source Approach?

You use agencies, freelancers, or VA’s but it’s not working.ย  You want a proven system to get results quickly & easily.

Sales aren’t there and you feel disconnected, not knowing how you will get results. You work with Agencies, Freelancers, or Virtual Assistants because you don’t have an internal team, so you have to make outsourcing work to get where you want to go, quicker and easier.

You have junior or entry-level employees but results aren’t there and you need proven training & leadership to get results.

Your team isn’t experienced in eCommerce but you want results fast and need them to deliver.ย  You want an experienced consultant with a proven system that will handhold and teach them how to fish to succeed now and long term.

You want to integrate AI with proven systems into your marketing so you can grow fast and scale quickly cost effectively.

You know AI is critical to growing and scaling rapidly.ย  You’re looking for strategic leadership that can guide and train your marketing team, helping integrate AI with proven marketing systems to get fast, repeatable, and predictable results.

The eCommerce Consultancy Trusted by Great Brands

Frontier Therapeutics - Logo
Ware2Go - Logo
QFS - Logo
Healthbear - Logo
Nature's Lawn - Logo
GERMOZAP - Logo
Reminderband - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Drexel Industries - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Lavari - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Biowave - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Skate Anytime - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Big Joe Coffee - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Metro Jewelry - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
BIG Jewelry - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
La Joya Jewelry - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Go2 Socks - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Repose - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant
Reeds Jenss - Client Logos - Source Approach - eCommerce Consultant - Amazon Consultant

Award Winning eCommerce Consulting

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SEOblog - Top - Proven Results - Amazon Consultant - eCommerce Consultant - Fractional CMO - The Source Approach Amazon Consultant Consulting Amazon Amazon Consulting Amazon Consultants Amazon Consultancy Amazon Selling Consultant Amazon Seller Consultant Amazon Seller Consultants Amazon Seller Consulting Amazon Selling Consultants
GoodFirms- Top Business Services - Proven Results - Amazon Consultant - eCommerce Consultant - Fractional CMO - The Source Approach Amazon Consultant Consulting Amazon Amazon Consulting Amazon Consultants Amazon Consultancy Amazon Selling Consultant Amazon Seller Consultant Amazon Seller Consultants Amazon Seller Consulting Amazon Selling Consultants
GoodFirms- Top Digital Marketing - Proven Results - Amazon Consultant - eCommerce Consultant - Fractional CMO - The Source Approach Amazon Consultant Consulting Amazon Amazon Consulting Amazon Consultants Amazon Consultancy Amazon Selling Consultant Amazon Seller Consultant Amazon Seller Consultants Amazon Seller Consulting Amazon Selling Consultants
Clutch - Top Business Consultants - Proven Results - Amazon Consultant - eCommerce Consultant - Fractional CMO - The Source Approach Amazon Consultant Consulting Amazon Amazon Consulting Amazon Consultants Amazon Consultancy Amazon Selling Consultant Amazon Seller Consultant Amazon Seller Consultants Amazon Seller Consulting Amazon Selling Consultants
Clutch - Top B2B Companies - Proven Results - Amazon Consultant - eCommerce Consultant - Fractional CMO - The Source Approach Amazon Consultant Consulting Amazon Amazon Consulting Amazon Consultants Amazon Consultancy Amazon Selling Consultant Amazon Seller Consultant Amazon Seller Consultants Amazon Seller Consulting Amazon Selling Consultants

How Your eCommerce Consultancy Drives Sales

Brand Source OS - Source Approach

Create Rapid, Scalable Growth by Installing Brand Source OS

  • Give your brand an authentic soul and a strategic brain
  • Drive conversion rates, ROAS, and predictable growth
  • Train your team & AI for unrivaled clarity & efficiency

Get Recommended by AI With AI Search Optimization (AISO)

  • Get your products recommended in AI Searches
  • Positively impact how AI sees your brand
  • Boost your brand’s authority

AI Search Optimization - Source Approach
AI Implementation - Source Approach

Save Time by Integrating AI Systems Into Your Marketing

  • Automate marketing & sales-related tasks
  • Delegate administrative work to AI
  • Gain invaluable insightsย 

Get Found In Searches Withย  SEO

  • Drive organic sales from product searches
  • Show up ahead of competitors
  • Boost brand credibility

SEO - Source Approach
Advertising PPC - Source Approach

Get Sales With PPC Advertising

  • Boost Marketplace, Native & Google PPC
  • Drive Profitability
  • Skyrocket ROAS

Drive Revenue With Conversion Rate Optimization

  • Boost Conversion Rates
  • Drive Profitability
  • Get Sales

Listing Optimization - Source Approach
Reviews - Source Approach

Get Reviews With Product Review Optimization

  • Skyrocket Clicks From Search & PPC
  • Boost Social Proof
  • Drive Sales

Boost Profitability With Effective Sales Funnels

  • Boost your email marketing funnels
  • Drive your social media marketing funnels
  • Skyrocket your influencer marketing funnels

External Traffic - Source Approach
Influencer Marketing - Source Approach

Skyrocket Demand with Influencer Marketing

  • Grow Brand Equity
  • Boost Awareness
  • Drive Sales

Become Experts at eCommerce

  • Avoid costly mistakes
  • Target KPI’s & GPI’s
  • Defend your brand

Become Experts - Protect Your Brand - Source Approach
Amazon Consulting - The Source Approach
WooCommerce Consulting - The Source Approach
Shopify - eCommerce Platforms - eCommerce Consulting - The Source Approach
Walmart Consultant The Source Approach
eBay - Logo - Source Approach - eCommerce Consultant and Amazon Consultant
And More Platforms eCommerce Platforms eCommerce Consulting The Source Approach

Tanner Rankin CEO, Consultant, Author, Speaker

Tanner Rankin uses The Source Approach method to help brands sell more and spend less at scale, fast, by installing Brand Source OSโ€”powering & unifying your team & AI with one brand intelligence source to serve as a growth and training engine.

Tanner has 10+ years of experience as a Fractional CMO, & CEO at The Source Approach – eCommerce Consultancy & Referazon – Amazon Influencer Search & CRM.

Tanner is a top-rated Fractional CMO,ย eCommerce Consultant &ย Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more. Tanner is an Author, Amazon Keynote Speaker,ย andย eCommerce Speaker who regularly shares strategies andย insights on LinkedIn.

A 3rd generation consultant from Buffalo, NY, Tanner has authored SEO For Everyone and Social Media Marketing For Everyone.

Tanner Rankin - Author Speaker CEO Founder - The Source Approach Amazon Consultant Consulting Amazon Amazon Consulting Amazon Consultants Amazon Consultancy Consultants For Amazon Amazon Selling Consultant Amazon Seller Consultant Amazon Seller Consultants Amazon Seller Consulting Amazon Selling Consultants

How You’ll Work With Your eCommerce Consultant

<b>Video Calls</b>

Video Calls

<b>Project Management</b>

Project Management

<b>Email</b>

Email

<b>Frameworks</b>

Frameworks

<b>Team Chat</b>

Team Chat

<b>File Sharing</b>

File Sharing

What Is The Source Approach - Amazon Consultant - eCommerce Consultant - Fractional CMO - The Source Approach Amazon Consultant Consulting Amazon Amazon Consulting Amazon Consultants Amazon Consultancy Amazon Selling Consultant Amazon Seller Consultant Amazon Seller Consultants Amazon Seller Consulting Amazon Selling Consultants

What’s the Source Approach?

The only consulting method that installs the ‘Brand Source OS’, the operating system that serves as the source of brand intelligence for your team & AI to drive rapid, profitable, & scalable growth.

A decade ago, as a new CMO for a growing brand, I saw a frustrating pattern: we were churning through talented agencies and freelancers. The results weren’t there, and the churn was expensive.

The real problem became clear after hearing our CEO say something I’ll never forget: โ€œIf they just understood our customer and product like I do, they could finally be effective.โ€

He was right. The problem wasnโ€™t the talent; it was the transfer of knowledge. So, I developed the first ‘Source Codes’โ€”a system to bottle that essential founder-level knowledge. For years, this method, The Source Approach, aligned human teams for incredible results.

Then came the rise of AI, and I had a second lightbulb moment. That same ‘Source Code’ was the perfect way to give a brand’s AI its authentic soul and strategic brain. This led to the creation of the ‘Brand Source OS’โ€”the system I use today to unify both your people and your technology into a single, unstoppable growth engine.

eCommerce Consultancy FAQ