Award Winning, Fast-Acting Results
What’s the Source Approach?
“Spend less to sell more. A one-of-a-kind method to boost the efficiency and efficacy of sales and marketing operations.”
Over a decade ago, I had just started as CMO at a brick & mortar-focused brand just getting into eCommerce and I faced a problem most businesses have.
The CEO was working with Freelancers, Agencies and Virtual Assistants to sell online.
The sales weren’t there and it took too long to see any results.
The CEO’s expectation was: “We know our product, but we don’t know eCommerce, so you do what you know for us.”
The reality: They may specialize in SEO, PPC, Amazon, Walmart, etc. but they don’t specialize in anyone’s products.
This means they take 3 months to learn and apply cookie-cutter best practices resulting in poor sales.
That’s a big problem when the #1 rule of sales is to know your customer and product intimately.
The other problem was, we were small and HAD to make it work with what we had.
Enter The Source Approach.
I discovered that by using “The Source Approach” method you can:
- Drive significant sales growth on a budget.
- Get results fast, eliminating the 3-month ramp-up.
- Use a proven system to get results from Freelancers, VAs, Agencies & Internal Employees alike.
What to Expect
Tanner Rankin Founder, Consultant, Author, Speaker
For over 10 years as an author, speaker, Fractional CMO & founder of The Source Approach – eCommerce Consultancy and CEO at Referazon – Amazon Influencer Marketing Software, Tanner has helped brands make eCommerce their strength quicker & easier with an award-winning, proven system called “The Source Approach”.
Tanner is a top-rated eCommerce Consultant, Amazon Consultant & Walmart Seller Consultant seen on: Forbes, Entrepreneur, The Business Journals & more. Tanner is an Amazon Keynote Speaker and eCommerce Speaker who shares actionable and engaging insight on the topic of eCommerce.