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Should You Use Amazon SEO Tools? [GUIDE]

Last Updated on February 2, 2026 by Tanner Rankin

About the Author:  This expert insight was authored by Tanner Rankin, a top-rated eCommerce Fractional CMO with over 15 years of experience scaling eCommerce brands. As the founder of The Source Approach and CEO of Referazon, Tanner is the creator of Brand Source OS—the Marketing Operating System. A featured expert in Forbes, Entrepreneur, and The Business Journals, and author of SEO For Everyone, Tanner specializes in replacing marketing operational chaos with a system built for rapid, scalable growth.

Table of Contents

Key Takeaways

  • Doing Amazon SEO without Amazon SEO Tools can be time consuming and like looking for a needle in a haystack.
  • Finding the right keywords to optimize your Amazon listings is nigh impossible without Amazon SEO Tools.
  • Boost your Amazon SEO and learn if Amazon SEO tools are right for you.

In over 10 years as an eCommerce Fractional CMO, Amazon Consultant, and eCommerce Marketing Consultant, not to mention CEO, I’ve seen just about every mistake and the lessons from them. That means you get all the learnings without the scars.

Each month, Amazon receives over two billion visits. With so much traffic, it is clear why this is such a popular platform for online sellers.

If you’re a seller on Amazon, you know that there are lots of Amazon SEO Tools to choose from.

I’m going to help you answer: Should you use them to boost your sales?

 

What Are Amazon SEO Tools?

Amazon SEO tools are designed for sellers. The purpose of these tools is to make your product listings stand out and rank higher in Amazon’s search results.

These tools assist you in optimizing your Amazon listings. Using them can help you reach more customers and increase your chances of making sales.

 

The Role of an Amazon SEO Expert

An Amazon SEO expert, like an Amazon Consultant, understands how to make your product listings more visible to potential buyers. They know the ins and outs of Amazon’s algorithms and can suggest effective strategies to improve your listings.

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With their expertise, they can help you find the right keywords. They can also help you optimize your listings for maximum exposure.

 

Using an Amazon Keyword Research Tool

One popular Amazon SEO tool is a keyword research tool. This tool helps you find the most relevant and frequently searched keywords related to your product.

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Including these keywords in your product listing can attract more customers searching for those specific terms. This tool makes it easier for you to understand what your potential customers are looking for and tailor your listing accordingly.

 

Optimizing Your Amazon Product Listing

Amazon listing optimization is an essential part of selling successfully on the platform. It involves fine-tuning the following parts of your product listing:

  • Title
  • Description
  • Bullet Points
  • Backend Keywords

Optimization aims to make your listings more attractive to customers and search engines.

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By using Amazon SEO tools, you can ensure that your listing includes all the necessary information, such as product features, benefits, and unique selling points. This optimization can help your listing rank higher and increase its visibility.

 

The Benefits of Amazon Marketing

Amazon marketing goes hand in hand with Amazon SEO. Once you have optimized your product listing, it’s crucial to promote it effectively.

Amazon offers various marketing tools and services like Amazon Influencers, Amazon A+ Content, Amazon Brand Registry, Amazon Request a Review Button and more to help you reach a wider audience.

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Combined with Amazon SEO, these marketing strategies can significantly increase your chances of making more sales.

 

Are Amazon SEO Tools Right for You?

If you’re an Amazon seller looking to boost your sales or reduce ACOS on Amazon using Amazon SEO tools can be a game-changer. You can enhance your product visibility by partnering with an Amazon SEO expert and leveraging the available tools.

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These tools, along with other Amazon marketing channels like Amazon Influencers can also help you attract more customers and increase your sales. Remember, success on Amazon requires continuous effort and adaptation. It is worth exploring the potential benefits of these tools.

Start optimizing your Amazon product listings today and see the difference they can make in your online business.

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Frequently Asked Questions

Is Amazon Listing Optimization Worth It?

Amazon Listing Optimization is critical for getting your products to the top of search results for when customers search for your keywords. Without it, you are invisible to organic traffic.

Are Paid Amazon SEO Tools Worth It?

Yes. Free Amazon SEO tools do not offer complete access to the data you need, nor the frequency in which you need it. Paid Amazon SEO Tools pay for access to premium, accurate and up-to-date data that free SEO tools cannot afford since they’re not charging the end customer.

What Are The Best Amazon SEO Tools?

ON Amazon Tools:

OFF Amazon Tools (External Traffic):

Stop guessing with inexperienced in-house teams or renting results from agencies & freelancers. Start owning your growth.

 

Your teams drift into chaos when they operate in silos. You need a Marketing Operating System to govern them.

 

Whether you need an Amazon Consultant to protect margins, an eCommerce Marketing Consultant to architect your roadmap, or a Fractional CMO for eCommerce to orchestrate the execution, I install the Brand Source OS—your single source of truth for AI, strategy, and alignment.

 

Get a quick free consultation.

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TANNER RANKIN

Tanner Rankin is the Fractional CMO for eCommerce, who leads the strategy and execution of eCommerce marketing by installing the Marketing Operating System, an asset brands own to drive rapid, predictable growth by elevating and aligning AI, agencies, freelancers, and in-house teams under a single source of truth (SSOT).  Tanner is the CEO of The Source Approach (eCommerce Marketing Consultant) and Referazon (Amazon Influencer Search, CRM, & Shoppable Video SaaS).

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