Amazon Keynote Speaker
10+ Years As A Top-Rated Amazon Conference Speaker, Amazon Consultant & Amazon Software Founder
Excite & Add Value To Your Attendees and Make Amazon Their Strength
Amazon Keynote Speaking Opportunities
Award Winning, Fast-Acting Results
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About: Tanner Rankin CEO, Fractional CMO, Consultant, Author, Speaker
Tanner Rankin is the Fractional CMO for eCommerce, who leads the strategy and execution of eCommerce marketing by installing the Marketing Operating System, an asset brands own that elevates and unifies AI, agencies, freelancers, and in-house teams under a Single Source of Truth (SSOT). Tanner specializes in replacing marketing operational chaos with a system built for rapid, scalable growth.
Tanner brings 10+ years of operator experience as the CEO of The Source Approach (eCommerce Marketing Consultant) and Referazon (Amazon Influencer Search, CRM, & Shoppable Video SaaS).
Tanner builds a coherent, predictable growth engine you actually own for brands drowning in Agency & Freelancer Chaos OR frustrated by Inexperienced In-House Teams and AI hallucinations.
Seen on: Forbes, Entrepreneur, The Business Journals, Tanner is an Author, Amazon Keynote Speaker, and eCommerce Speaker, and has authored SEO For Everyone and Social Media Marketing For Everyone.
Reviews From Brands Who Took The Source Approach
“Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.”
– Steve Larsen, Reminderband
“The Source Approach completely turned around our Amazon and E-Commerce performance fast. When we began with Tanner, our listings were at a standstill. As soon as we implemented his frameworks and followed his guidelines, our sales and entire brand presence skyrocketed. I have no doubt that this system is rock-solid and can be applied to any market segment. We’ve since been experiencing explosive YOY growth. Tanner at The Source Approach got our online sales on the right track, and set us up with the skills to maintain and improve our E-Commerce performance in perpetuity.”
– William Zelany, Frontier Therapeutics
“I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!!”
– Mike Pace, CEO Skate Anytime
