Erecta-Rack
How Erecta-Rack Drove 145% YoY Growth & eCommerce Surpassed Brick & Mortar Sales
Erecta-Rack, a leading provider of products for professional painters, struggled to replicate its brick-and-mortar success in the digital marketplace. Their deep product knowledge wasn’t translating into Amazon or eCommerce growth. The Source Approach method unified their strategy by installing the Brand Source OS, leading to 145% year-over-year growth and positioning their eCommerce channel as their primary revenue driver, surpassing brick-and-mortar sales.
The Results
145%
YoY Growth
Surpassed
Brick & Mortar Sales
The
Problem
Erecta-Rack faced a critical knowledge gap that stalled their digital growth. While masters of their product and the traditional retail sales environment, the husband-and-wife ownership team lacked the expertise to navigate Amazon and eCommerce. Operating with a small team, they were unable to develop and execute a strategy to scale their online channel, leaving their eCommerce performance lagging significantly behind their established retail success.
The
Action
Erecta-Rack implemented The Source Approach method, which involved installing the Brand Source OS. This operating system codified the company’s brand identity, customer profiles, and growth strategy into a “single source of truth” tailored for the digital marketplace. This central intelligence provided the small ownership team with a clear and efficient playbook to manage and scale their eCommerce operations without the need for a large internal marketing department.
The Outcome
By creating a unified and actionable digital strategy, Erecta-Rack achieved 145% year-over-year growth in eCommerce sales. This explosive growth led to their online channel surpassing their traditional brick-and-mortar sales, establishing it as the company’s primary revenue driver. This transformation successfully scaled the business and solidified its market leadership in the digital space for painting professionals.
