Key Takeaways
- Amazon storefront design templates save you time and money, preventing costly mistakes through trial and error.
- Relying on proven Amazon storefront design templates for your brand store will drive sales and boost Amazon SEO.
- Proven Amazon storefront design templates show customers what they need to see, in the order in which they need to see it on your Amazon brand store to boost sales.
In over 10 years as an eCommerce Fractional CMO, Amazon Consultant, and eCommerce Marketing Consultant, not to mention CEO, I’ve seen just about every mistake and the lessons from them. That means you get all the learnings without the scars.
Amazon storefront design templates that actually drive sales can be hard to come by and hard to design.
What’s more, copying your competitors’ Amazon brand store design removes your own brand voice and image, making it more difficult to cut through the noise on Amazon.
I’ve seen every Amazon storefront design mistake there is, from copying competitors to just throwing up a header and then grids of products.
That’s why I put together this in-depth guide of Amazon storefront design templates you can use TODAY to drive sales on Amazon quickly whether you’re an Amazon Seller Central seller, Amazon Vendor Central seller, using Amazon FBA, FBA Small and Light, or selling Amazon B2B.
Amazon Store Image Sizes
The best part of Amazon storefronts is that they allow brands to own 100% of the real estate on the screen.
Think about your product detail page and how many distractions there are to check out other products.
The second best part of Amazon storefronts is that they allow brands a full menu of design opportunities to craft the best Amazon brand store for conversions.
Amazon stores creative asset requirements allow brands to use modules such as:
- Image Tiles
- Video Tiles
- Product Tiles
- Product Grid Tiles
- Gallery Tiles
- Best Seller Tiles
- Text Tiles
- Image + Text Tiles
- & more
With all of those options, you’ll want to be clear on the Amazon store image sizes.
According to Amazon, Amazon Brand Storefront sizing specifications are as follows:
Amazon Store Sizes Available by Tile Type
| Tile type | Full width | Large | Medium | Small |
|---|---|---|---|---|
| Text | Yes | Yes | Yes | Yes |
| Image | Yes | Yes | Yes | Yes |
| Image with text | Yes | Yes | Yes | Yes |
| Shoppable image | Yes | Yes | Yes | Yes |
| Video | Yes | Yes | Yes | No |
| Background video | Yes | Yes | Yes | No |
| Gallery | Yes | No | No | No |
| Product | Yes | Yes | Yes | Yes |
| Product grid | Yes | No | No | No |
| Best sellers | Yes | No | No | No |
| Recommended products | Yes | No | No | No |
| Featured deals | Yes | No | No | No |
Amazon Store Header Specs
| Header element | Min. image size | Max. file size |
|---|---|---|
| Hero image | 3,000 × 600 px | 5 MB |
| Brand logo | 400 × 400 px | 5 MB |
Amazon Store Image Tile Specs
| Tile size | Max. file size | Min. image size (desktop) | Min. image size (custom mobile) |
|---|---|---|---|
| Full width | 5 MB | 1,500 × 20 px* | 1,680 × 20 px* |
| Large | 5 MB | 1,500 × 1,500 px | 1,680 × 20 px* |
| Medium | 5 MB | 1,500 × 750 px | 1,680 × 20 px* |
| Small | 5 MB | 750 × 750 px | 750 × 750 px |
Amazon Store Image with Text Tile Specs
| Layout | Tile size | Min. image size |
|---|---|---|
| Text over image | Full width | 3,000 × 1,500 px |
| Text over image | Large | 1,500 × 1,500 px |
| Text over image | Medium | 1,500 × 750 px |
| Text over image | Small | 750 × 750 px |
| Text next to image | Full width | 1,500 × 1,500 px |
| Text next to image | Large | 1,500 × 1,500 px |
| Text next to image | Medium | 750 × 750 px |
| Text next to image | Small | 750 × 750 px |
Amazon Store Shoppable Image Specs
| Tile size | Max. file size | Min. image size |
|---|---|---|
| Full width | 5 MB | 1,500 × 750 px* |
| Large | 5 MB | 1,500 × 1,500 px |
| Medium | 5 MB | 1,500 × 750 px |
| Small | 5 MB | 750 × 750 px |
Amazon Store Video Tile Specs
| Tile size | Min. cover image size | Min. video resolution | Min. to max. aspect ratio | File requirements |
|---|---|---|---|---|
| Full width | 3,000 × 1,500 px | 1,280 × 640 px | 6:4 to 8:3 | MP4 file format. H.264 video codec. |
| Large | 1,500 × 1,500 px | 640 × 640 px | 3:4 to 4:3 | MP4 file format. H.264 video codec. |
| Medium | 1,500 × 750 px | 450 × 320 px | 6:4 to 8:3 | MP4 file format. H.264 video codec. |
Amazon Store Background Video Tile Specs
| Tile size | Min. video resolution | Max. height | Min. video length | Min. to max. aspect ratio | File requirements |
|---|---|---|---|---|---|
| Full width | 1,280 × 640 px | 1,500 px | 2 to 20 seconds | 6:4 to 8:3 | MP4 file format. H.264 video codec. |
| Large | 1,280 × 640 px | 640 px | 2 to 20 seconds | 3:4 to 8:3 | MP4 file format. H.264 video codec. |
| Medium | 1,280 × 640 px | 320 px | 2 to 20 seconds | 6:4 to 8:3 | MP4 file format. H.264 video codec. |
Amazon Storefront Best Practices
The High-Converting Storefront Layout
Auto-play (Muted) to hook traffic
Contextual selling
Amazon storefront best practices all boil down to using the same best practices in conventional conversion rate optimization for landing pages.
If you’re not familiar, the term “landing page” means the entry point into a site, the first page the customer sees.
This terminology commonly comes up with my eCommerce consulting clients on their Shopify or Woocommerce eCommerce websites, but all of the same principles apply to Amazon.
Let’s have a look at Amazon Storefront template best practices.
Amazon Store Best Practices:
Landing Pages
- Each page is a landing page as you will be sending unique advertising traffic to each page.
- Not every visitor will enter your Store through the Home page.
- Therefore, each page should include all of the elements of your homepage, tailored to specific category pages or individual product pages.
- EXCEPTIONS: FAQ, Why Brand, About Us, Reviews, Automatically Generated Page
Video
- If possible, include loopable videos throughout that showcase the action and positive results of using your product.
- Additional important videos: Explainer Video, How To Use/Maintain, Video Testimonials
Mobile First
- The majority of stores are viewed on mobile devices, therefore imagery and overlay text should be large enough to be read and appreciated on smaller devices.
Text
- Less is more.
- Focus more on imagery and video.
- When text is used, make it large, succinct and use power and sensory words.
Acting on these best practices is how to reduce ACOS on Amazon and is part of a high-performing Amazon Advertising Strategy.
What’s more, by using your Amazon Storefront, you get access to Amazon Posts, which not only allow you to gain followers on Amazon but get additional placements outside of traditional SEO & Amazon PPC.
Now that we’re clear on best practices, on to the Amazon storefront templates:
Amazon Storefront Design Templates
When looking for the best Amazon Storefront design templates, you want to make sure that while adhering to the template, you don’t lose sight of being on brand.
Make sure that while following these Amazon storefront design templates, you maintain your:
- Brand fonts
- Brand colors
- Brand textures
- Brand mood board alignment
- & more
That said, what’s particularly powerful about these Amazon Storefront design templates is that they’ve been working for my clients and are easy to implement.
These Amazon brand store templates will cover:
- Homepage
- Category & Sub-Category Pages
- Individual Product Pages
Amazon Store Home Page Template:
- Header: Should contain Logo, Slogan/UVP, As Seen on Badges, Certifications, Awards. This should change slightly for each page the customer is on, with imagery representing the page they have landed on.
- Main Navigation:
- Follow (Automatically Generated)
- Home (Automatically Generated)
- Category Pages: Include the name of your product categories. Include customer-friendly category names (e.g., Light Roast, Low Acid).
- Individual Product Pages: If you only sell a few products, devote entire pages to them.
- About: This page includes your brand story and mission statement. Be as personal and relatable as possible.
- Why Brand: This explains what sets your brand apart (competitor comparison, technology zoom-in).
- Deals: This page contains your items on sale all year long (Note: Cannot use the term “deals” as the page name).
- Reviews: Include video testimonials of customers.
- FAQ: Use this page if you are a single product store.
- Posts (Automatically Generated)
- Follow Graphic: On brand image that leverages an arrow pointing at the follow button.
- Above The Fold Hero Section: Brand Wide Explainer Video OR Hero Image/Split images representing the positive result. Must contain a “shop now” call to action.
- Trust & Credibility Badges: Examples: Gluten-Free, BPA Free, Dishwasher Safe, Made in the USA, Vegan.
- Shoppable Actions: Grid of products or split layouts pointing to a product page with a “shop now” call to action.
- Ease of Navigation Grid: Visual iconography or imagery for customer-friendly terms (e.g., Strength, Weight Loss, Energy).
- Use Cases: Showcase pain points alleviated, problems solved, or desires fulfilled.
- Testimonial Videos: Add video testimonials for the product(s).
- Key Benefits & Features: Showcase benefits and the technical features that make them possible.
- Before & After Imagery: Show imagery representing life before and after using your product.
- How To Use/Convey Ease of Ownership: Include instructions or maintenance videos.
- Competitor Comparison Chart: A simple chart with metrics your customer cares most about.
- Philanthropic Endeavors: Highlight charities or non-profits.
- About Us: A succinct version of your brand story (Founder video recommended).
- FAQ: Brand-wide or product-specific FAQ section.
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Amazon Store Category & Sub-Category Page Template:
- Follow Graphic: On brand image that leverages an arrow pointing at the follow button.
- Above The Fold Hero Section: Category Wide Explainer Video OR Hero Image/Split images. Must contain a “shop now” CTA.
- Trust & Credibility Badges: Certifications (Gluten-Free, Made in USA, etc.).
- Shoppable Actions: Add best-selling products from the category. Use grids or split layouts.
- Sub-Category Navigation: Present sub-categories in easy-to-click graphics or icons.
- Competitor Comparison Chart: Depict why you are superior to competitors in this category.
- Video Testimonials: Include testimonials for products in this category.
- Philanthropic Endeavors: Highlight charities.
- About Us: Succinct brand story.
- FAQ: Category-wide or brand-wide FAQ.
Amazon Store Individual Product Page Template:
- Follow Graphic: On brand image that leverages an arrow pointing at the follow button.
- Above The Fold Hero Section: Product Explainer Video OR Hero Image/Split images. Must contain a “shop now” CTA.
- Trust & Credibility Badges: Certifications (Gluten-Free, Made in USA, etc.).
- Use Cases: Pain points, problems solved, desires fulfilled.
- Key Benefits & Features: Benefits and technical features.
- Before & After Imagery: Life before vs. after using the product.
- Testimonial Videos: Specific testimonials for this product.
- How To Use: Instructions or maintenance video.
- Competitor Comparison Chart: Why this specific product beats the competition.
- Philanthropic Endeavors: Highlight charities.
- About Us: Succinct brand story.
- FAQ: Product-specific FAQ.
Amazon Storefront Design Example
This Amazon storefront design example comes from client: Cambio Roasters, America’s fastest-growing k-cup brand.
What I love about this design, apart from sticking to the Amazon storefront design templates above and the fact that I architected it as their consultant for Amazon, is that Cambio does a fantastic job considering how someone may want to browse their store.
Coffee drinkers approach browsing and selecting coffee from a few different goals and in their ease of navigation grid section, they executed on this flawlessly.
Coffee drinkers may want to browse by:
- Flavor/Blend
- Light, Medium or Dark Roast
- Deals
- USDA Organic Certified
- Fair Trade Certified
- Low Acid
Even though many of these pages contain the same offerings, they are packaged and presented to be congruent with the customers’ way of thinking and desire.
This is far more effective than simply a grid of products and hoping the customer finds their way to the right one.
Check it out:
Frequently Asked Questions
What is Amazon Storefront Design?
Amazon Storefronts are customized shops on the Amazon marketplace for brand-registered brands to showcase and sell their products without the distraction of 3rd party advertisers. Unlike on product detail pages, where other brands can run ads, Amazon Storefront design allows brands a space all their own, just like their own website.
Can Anybody Make an Amazon Storefront?
No, only brand-registered brands with the Amazon Brand Registry can make an Amazon Storefront.
How Much Do Amazon Storefronts Cost?
Amazon Storefronts are free for brand-registered brands.
Can Vendor Central Sellers Have an Amazon Storefront?
Yes, Amazon Storefronts are for both Amazon Vendor Central sellers and Amazon Seller Central sellers who are brand-registered.
How Do Shoppers Find My Amazon Brand Store?
Shoppers can find your Amazon Brand Store by clicking on an Amazon Sponsored Brands ad or by clicking on your byline underneath your product title on a product detail page.
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