How To Write Amazon Bullet Points [GUIDE]

Writing Amazon bullet points that convert and drive traffic can be time intensive and painstaking.

Even if you’re using help from ChatGPT you still need to tell it what the goal of each bullet point is and provide it the details that help it meet said goal.

It’s sure not as simple as just listing off the main benefits and features.

There is a proven formula.

That’s why I put together this in-depth guide and template that you can use TODAY to write effective Amazon bullet points quickly whether you’re an Amazon Seller Central seller, Amazon Vendor Central seller, using Amazon FBA, FBA Small and Light or selling Amazon B2B.

Amazon Bullet Points TEMPLATE

How to write Amazon bullet points that are effective involves understanding what information and in what order customers need to see it to influence a purchasing decision.

With that in mind, with my Amazon Consulting clients, I use this template:

Now that you have the template, you’re going to want to understand how to put it into use to Reduce ACoS on Amazon, Amazon SEO and Amazon Listing Optimization.

Best Practices

As a consultant for Amazon I can tell you that in order to write Amazon bullet points that convert customers and rank high on Amazon you need to have an understanding of your customer, keywords and copywriting.

Apply these best practices to your Amazon bullet points.

Understanding Your Customer:

• Buyer Persona: Complete buyer persona prior to beginning. Write for your buyer persona. Attempting to speak to everyone speaks to no one.
• Keywords: Complete thorough keyword research for SEO purposes prior to beginning. Include the most important keywords in the Title, and the remainder in the Bullet Points.
• Frequently Asked Questions: Infuse your product description with consumer frequently asked questions.
• Review Likes & Dislikes: Infuse your copy with items that surface what people like about your product as well as mitigate dislikes or cleverly turn them into strengths through effective copywriting techniques.

Purchasing Decision Motivators:

• Emotion: People purchase because of emotion. The customer can imagine the positive result of using your product.
• Logic: People justify their purchases with logic. The customer considers Price, Value, Quality, Risk, and Social Proof.
• Pain/Desire: People move away from pain faster than they move towards pleasure. Clearly explain the pain or what they stand to lose by not using your product.

Writing Style & Copywriting Best Practices:

• Use your brand voice.
• Avoid saying our/we. Customers do not care about you, they care about themselves. Use “your” instead. Or, soften the blow by using a trust indicator first (e.g., “Our clinically proven supplement…”).
• Avoid mentioning increases or decreases. Customers do not purchase when motivated by incremental math. Instead, portray your product as a transformative experience.
• Avoid referring to your product as “this”. It makes your product seem non-descript.
• Create the thought of ownership. Get the customer to picture themselves using the product.
  • Bad: “Our ultra-durable glass will withstand drops.”
  • Good: “Your ultra-durable glass will withstand even the most aggressive drops.”
• Avoid jargon when possible. If you must use it, bridge the feature to a benefit.
  • Example: “Powered by our patented Nano-Weave Technology (Jargon/Feature) to give you unmatched breathability during high-intensity workouts (Benefit).”
• Use Power Words. Use sensory words to influence people. Examples include: Effortless, Proven, Guaranteed, Instantly, and Exclusive.
• Avoid assumptions. Make it obvious (MIO). Do not assume your customer knows something just because it’s implied.
• Repeat important points. Repetition leads to continuity, continuity leads to trust, and trust leads to sales.

What To Avoid In Amazon Bullet Points:

• Price/Promotion: Do not mention price or promotional messaging in your bullet points.
• Shipping/Returns: You are not allowed to mention shipping policies or return policies in your Amazon bullet points.
• HTML: You cannot use HTML in your Amazon bullet points.

Boost Your Amazon Store Sales

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Boost Your Amazon Store Sales

Get The EXACT Template My Clients Use

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Another best practice that often gets overlooked is that if you’ve spent time crafting effective Amazon Bullet Points, you’re going to want to make sure that you use that copy in your Amazon A+ Content.

The same goes for your Amazon Advertising Strategy. Turn the great copy you’ve written into effective headlines for Sponsored Brands Ads.

With that in mind, let’s take a closer look at each bullet point and the meaning behind showing the customer what they need to see, in the order in which they need to see it.

Frequently Asked Questions