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FRACTIONAL CMO

10+ Years of Top-Rated Fractional CMO Services With a Proven System To Drive Sales

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Fractional CMO - Top Business Consultants - The Source Approach
Fractional CMO - Top Business Consultants - The Source Approach

FRACTIONAL CMO

10+ Years of Top-Rated Fractional CMO Services With a Proven System To Drive Sales

Version 2 - As Seen On - The Source Approach- Amazon Consultant - eCommerce Consultant
Best ecommerce consultant - The Source Approach

MARKETING IS COMPLEX, WITH LOTS OF CHALLENGES THAT COST YOU TIME & MONEY.  GET A PROVEN SYSTEM.

FRACTIONAL CMO SERVICES

Branding

PR

Sales

Advertising

Brand
Awareness

Sales
Funnels

Woocommerce
& Shopify

eCommerce
Marketplaces

Conversion
Rates

Content &
Sales Copy

Influencer
Marketing

Ambassador
Programs

Omnichannel
eCommerce

PPC
Advertising

Search Engine
Optimization

Affiliate
Programs

Social
Media

Email
Marketing

PROVEN FRACTIONAL CMO RESULTS

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HOW YOUR FRACTIONAL CMO DRIVES SALES

Get Found In Searches With  SEO

  • Drive organic sales from product searches
  • Show up ahead of competitors
  • Boost brand credibility

Amazon SEO - The Source Approach - Amazon Consultant and eCommerce Consultant

Get Sales With PPC Advertising

  • Boost Marketplace, Native & Google PPC
  • Drive Profitability
  • Skyrocket ROAS

Amazon Advertising - The Source Approach - Amazon Consultant and eCommerce Consultant
Amazon Listing Optimization - The Source Approach - Amazon Consultant and eCommerce Consultant

Drive Revenue With Conversion Rate Optimization

  • Boost Conversion Rates
  • Drive Profitability
  • Get Sales

Get Reviews With Product Review Optimization

  • Skyrocket Clicks From Search & PPC
  • Boost Social Proof
  • Drive Sales

Get Amazon Reviews - The Source Approach - Amazon Consultant and eCommerce Consultant
Drive External Traffic to Amazon - The Source Approach - Amazon Consultant and eCommerce Consultant

Boost Profitability With Effective Sales Funnels

  • Boost your email marketing funnels
  • Drive your social media marketing funnels
  • Skyrocket your influencer marketing funnels

Skyrocket Demand with Influencer Marketing

  • Grow Brand Equity
  • Boost Awareness
  • Drive Sales

Influencer Marketing - The Source Approach - Amazon Consultant eCommerce Consultant Fractional CMO

Become Experts at eCommerce

  • Avoid costly mistakes
  • Target KPI’s & GPI’s
  • Defend your brand

Amazon Account Optimization - The Source Approach - Amazon Consultant and eCommerce Consultant
Amazon Consulting - The Source Approach
WooCommerce Consulting - The Source Approach
Shopify - eCommerce Platforms - eCommerce Consulting - The Source Approach
Walmart Consultant The Source Approach
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And More Platforms eCommerce Platforms eCommerce Consulting The Source Approach

Tanner Rankin Founder, Consultant, Author, Speaker

For over 10 years as an author, speaker, Fractional CMO & founder of The Source Approach – eCommerce Consultancy and CEO at Referazon – Amazon Influencer Marketing Software, Tanner has helped brands & retailers make eCommerce their strength quicker & easier with an award-winning, proven system called “The Source Approach”.

Tanner is a top-rated eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.

A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone and Social Media Marketing For Everyone and regularly shares strategies on Twitter and Linkedin.

WHAT TO EXPECT FROM YOUR FRACTIONAL CMO

A Proven System

Get results quicker & easier with a proven method, developed over 10+ years known as The Source Approach.  While Marketing is complex, the Source Approach is simple, enabling you to get the most out of your business.  

Save Time

Speed up the dreaded “3-month ramp up” and grow faster by benefitting from 10+ years of experience. Gain a key competitive advantage by being able to focus on what matters most to quickly drive revenue and boost profitability.  

Save Money

Prevent the costly mistakes that can last the lifetime of your business, costing you countless dollars, both short and long term.  Get the peace of mind from knowing what you don’t know by being informed on what matters most.

A Trusted Advisor

Benefit from a consultant who has been where you want to go and can get you there quicker & easier.  As an owner of a consultancy, retailer and a SAAS company, I have significant experience managing people, projects & budgets. 

The Source Approach - Amazon Consultant and eCommerce Consultant

WHAT’S THE SOURCE APPROACH?

Over a decade ago, I had just started as CMO at an eCommerce and brick & mortar-focused brand and I faced a problem most businesses have.

We were working with a combination of Agencies, Freelancers, Virtual Assistants, and Internal Employees.  The work quality was poor and it took too long to get results. 

What’s more, our CEO would regularly complain:  “Why does it take so long to get results?”, “Why aren’t we selling more?”, “They don’t understand our products or customers.” and more.

Our flawed philosophy was: “We have a great product at a great price, but we don’t have a big team. You specialize in [PPC, SEO, Amazon, Walmart, etc.] take our product and do what you specialize in for us.”

The problem?  They may specialize in SEO, PPC, Amazon, Walmart, etc. but they weren’t specialized in anyone’s products or customers, let alone ours.  They would all apply watered-down cookie-cutter best practices.

This resulted in repeated investments in services with no or poor results. 

There had to be a better way to get results quickly and avoid cookie-cutter, one size fits all approaches so we could execute the Sales & Marketing techniques needed specifically for our business.

Enter The Source Approach methodology.

I discovered that by using “The Source Approach” method, companies of any size could quickly and cost-effectively get scalable and sustainable results no matter who they were working with to execute on the day-to-day, Freelancers, Virtual Assistants, Agencies, or Internal Employees. 

HOW YOU’LL WORK WITH YOUR FRACTIONAL CMO

<b>Video Calls</b>

Video Calls

<b>Screen Sharing</b>

Screen Sharing

<b>Email</b>

Email

<b>Phone Calls</b>

Phone Calls

<b>Team Chat</b>

Team Chat

<b>File Sharing</b>

File Sharing

TAKE THE SOURCE APPROACH IF:

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You use agencies & freelancers but it’s not working.  You want a proven system to get results from external or internal support.

You may be fed up with being out of the loop and not hitting your goals but you know with a proven system and leadership, you can achieve significant success with your freelancers, internals or agency.

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You have junior-level associates because it is cost-effective, but you need training & leadership to get the most value.

You want results quicker & easier from your existing team by working with an experienced consultant with a proven system that will handhold and teach them how to fish to contribute value now and long term.

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You’d love to hire a proven eCommerce Director but may not have the $160,000 – $220,000 annual salary.

You know your customer & product but eCommerce not as well. You want to work with a proven Consultant at a fraction of the investment to get the most out of your team or 3rd party agency.

FRACTIONAL CMO FAQ

Profile Image - Tanner Rankin - Amazon Consultant and eCommerce Consultant - The Source Approach

I schedule daily calls to solve problems quicker & easier.

testimonial-stars

“Tanner was a great help, even prepared for my call in advance. A wealth of knowledge! Wasted no time on the call, gave me the info I wanted with no fluff.”

Tim Calwell, CEO r3vitalize