Case Study
Award Winning, Fast-Acting Results
Reviews From Brands of All Sizes
“Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.”
– Steve Larsen, Reminderband
“The Source Approach completely turned around our Amazon and E-Commerce performance fast. When we began with Tanner, our listings were at a standstill. As soon as we implemented his frameworks and followed his guidelines, our sales and entire brand presence skyrocketed. I have no doubt that this system is rock-solid and can be applied to any market segment. We’ve since been experiencing explosive YOY growth. Tanner at The Source Approach got our online sales on the right track, and set us up with the skills to maintain and improve our E-Commerce performance in perpetuity.”
– William Zelany, Frontier Therapeutics
“I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!!”
– Mike Pace, CEO Skate Anytime
Our year-to-date sales have exploded by over 5,000%. My previous vendor gave me a fraction of what I’ve received from The Source Approach for double the price. Tanner Rankin goes above and beyond to hit every deadline and care about my business. I’ve never been happier with a consultant; they’re phenomenal.
– Margo Ross, CEO, Brick Mates
Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight. Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors.
– Mason Winfield, Best Selling Author
Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments. We were so impressed with their expertise, project management skills & enthusiasm that their role has expanded. Source Approach’s suggestions are like a breath of fresh air.
– Vincent LoTempio, Top Rated International IP Attorney, Kloss Stenger & LoTempio
What’s the Source Approach?
The only consulting method that installs the ‘Brand Source OS’, the operating system that serves as the source of brand intelligence for your team & AI to drive rapid, profitable, & scalable growth.
A decade ago, as a new CMO for a growing brand, I saw a frustrating pattern: we were churning through talented agencies and freelancers. The results weren’t there, and the churn was expensive.
The real problem became clear after hearing our CEO say something I’ll never forget: “If they just understood our customer and product like I do, they could finally be effective.”
He was right. The problem wasn’t the talent; it was the transfer of knowledge. So, I developed the first ‘Source Codes’—a system to bottle that essential founder-level knowledge. For years, this method, The Source Approach, aligned human teams for incredible results.
Then came the rise of AI, and I had a second lightbulb moment. That same ‘Source Code’ was the perfect way to give a brand’s AI its authentic soul and strategic brain. This led to the creation of the ‘Brand Source OS’—the system I use today to unify both your people and your technology into a single, unstoppable growth engine.
Tanner Rankin CEO, Consultant, Author, Speaker
Tanner Rankin uses The Source Approach method to help brands sell more and spend less at scale, fast, by installing Brand Source OS—powering & unifying your team & AI with one brand intelligence source to serve as a growth and training engine.
Tanner has 10+ years of experience as a Fractional CMO, & CEO at The Source Approach – eCommerce Consultancy & Referazon – Amazon Influencer Search & CRM.
Tanner is a top-rated Fractional CMO, eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more. Tanner is an Author, Amazon Keynote Speaker, and eCommerce Speaker who regularly shares strategies and insights on LinkedIn.
A 3rd generation consultant from Buffalo, NY, Tanner has authored SEO For Everyone and Social Media Marketing For Everyone.
