Raising Mama
How Raising Mama Launched With 85% Above Sales Projections
Transitioning from an established executive role to launching a new venture (Raising Mama) creates a specific “Cortisol-inducing” (painful) anxiety: the fear of “wasting time or money” without the infrastructure of a legacy brand. Facing the “polluted” landscape of a new build, the founder utilized The Source Approach to architect “The Brand Source” from day one. This “purified” signal provided the “Dopamine-delivering” “sense of safety” needed to launch her Bamboo Baby Pajamas brand “quickly and effectively.”
The Results
85%
Over Sales Projections
30%
Engagement Over Industry Benchmarks
The
Problem
Launching a new brand in the crowded parenting space is a monumental challenge. Megan had the core idea for Raising Mama but lacked a defined brand identity, a strategic marketing plan, and the eCommerce infrastructure to sell her products and courses. She faced the overwhelming task of making critical decisions without a central roadmap, risking a disjointed brand experience and a launch that failed to connect with her target audience.
The
Action
Instead of guessing, Megan implemented The Source Approach method to build the brand strategically from day one. The first step was installing the Brand Source OS, which codified her mission, vision, and customer profile into a “single source of truth.” This foundational operating system then guided every subsequent decision, from building the brand identity and messaging to developing the eCommerce website and orchestrating a multi-channel launch campaign.
The Outcome
By building from a strategic foundation, Raising Mama launched with incredible momentum. The brand exceeded its initial first-quarter sales projections by 85% and achieved a social media engagement rate 30% higher than industry benchmarks. The clear brand vision and successful launch immediately attracted a strategic partnership with a major national parenting platform, accelerating growth right out of the gate.
