What’s the Source Approach?
The only consulting method that installs the ‘Brand Source OS’, the operating system that serves as the source of brand intelligence for your team & AI to drive rapid, profitable, & scalable growth.
A decade ago, as a new CMO for a growing brand, I saw a frustrating pattern: we were churning through talented agencies and freelancers. The results weren’t there, and the churn was expensive.
The real problem became clear after hearing our CEO say something I’ll never forget: “If they just understood our customer and product like I do, they could finally be effective.”
He was right. The problem wasn’t the talent; it was the transfer of knowledge. So, I developed the first ‘Source Codes’—a system to bottle that essential founder-level knowledge. For years, this method, The Source Approach, aligned human teams for incredible results.
Then came the rise of AI, and I had a second lightbulb moment. That same ‘Source Code’ was the perfect way to give a brand’s AI its authentic soul and strategic brain. This led to the creation of the ‘Brand Source OS’—the system I use today to unify both your people and your technology into a single, unstoppable growth engine.
Tanner Rankin CEO, Consultant, Author, Speaker
Tanner Rankin uses The Source Approach method to help brands sell more and spend less at scale, fast, by installing Brand Source OS—powering & unifying your team & AI with one brand intelligence source to serve as a growth and training engine.
Tanner has 10+ years of experience as a Fractional CMO, & CEO at The Source Approach – eCommerce Consultancy & Referazon – Amazon Influencer Search & CRM.
Tanner is a top-rated Fractional CMO, eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more. Tanner is an Author, Amazon Keynote Speaker, and eCommerce Speaker who regularly shares strategies and insights on LinkedIn.
A 3rd generation consultant from Buffalo, NY, Tanner has authored SEO For Everyone and Social Media Marketing For Everyone.
How We Work Together
Video Calls
Project Management
Frameworks
Team Chat
File Sharing
Who Should Take The Source Approach?
You use agencies, freelancers, or VA’s but it’s not working. You want a proven system to get results quickly & easily.
Sales aren’t there and you feel disconnected, not knowing how you will get results. You work with Agencies, Freelancers, or Virtual Assistants because you don’t have an internal team, so you have to make outsourcing work to get where you want to go, quicker and easier.
You have junior or entry-level employees but results aren’t there and you need proven training & leadership to get results.
Your team isn’t experienced in eCommerce but you want results fast and need them to deliver. You want an experienced consultant with a proven system that will handhold and teach them how to fish to succeed now and long term.
You want to integrate AI with proven systems into your marketing so you can grow fast and scale quickly cost effectively.
You know AI is critical to growing and scaling rapidly. You’re looking for strategic leadership that can guide and train your marketing team, helping integrate AI with proven marketing systems to get fast, repeatable, and predictable results.
