What’s the
Source Approach?
The Source Approach method installs the brand intelligence operating system, Brand Source OS, that accelerates profitable growth at scale by training, powering, and unifying your team and AI from one source of truth.
A decade ago, as a new CMO for a growing brand, I saw a frustrating pattern: we were churning through talented agencies and freelancers. The results weren’t there, and the churn was expensive.
The real problem became clear after hearing our CEO say something I’ll never forget: “If they just understood our customer and product like I do, they could finally be effective.”
He was right. The problem wasn’t the talent; it was the transfer of knowledge. So, I developed the first ‘Source Codes’—a system to bottle that essential founder-level knowledge. For years, this method, The Source Approach, aligned human teams for incredible results.
Then came the rise of AI, and I had a second lightbulb moment. That same ‘Source Code’ was the perfect way to give a brand’s AI its authentic soul and strategic brain. This led to the creation of the ‘Brand Source OS’—the system I use today to unify both your people and your technology into a single, unstoppable growth engine.
About: Tanner Rankin CEO, Fractional CMO, Consultant, Author, Speaker
Tanner Rankin installs the Brand Intelligence OS that unifies your team, data, and AI into a profitable eCommerce growth engine that rapidly scales using the Source Approach method.
Tanner has 10+ years of experience as a Fractional CMO for eCommerce & CEO at The Source Approach – eCommerce Consultancy & Referazon – Amazon Influencer Search & CRM.
Tanner is a top-rated Fractional CMO, eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more. Tanner is an Author, Amazon Keynote Speaker, and eCommerce Speaker who regularly shares strategies and insights on LinkedIn.
From Buffalo, NY, Tanner has authored SEO For Everyone and Social Media Marketing For Everyone.
Who Should Take The Source Approach?
Hoped Your Team Would “Learn on the Job.”
You hired a smart team, expecting them to learn. But their well-intentioned efforts have become a hamster wheel of guesswork, and their education is being paid for with your budget and lost growth. You don’t need to replace your team; you need to finally equip them to win.
Your Growth Has Hit a Hard Plateau.
The strategies that got you here won’t get your brand to the next level where you want to go. You’re missing the high-level expertise to navigate the complexity of scaling profitably, and need experienced leadership to guide your team to break through to predictable, profitable growth.
The Team You Have Has To Succeed.
You’re all-in on your current team—replacing them isn’t an option. But their efforts are still falling short, costing you growth. You’re in a bind: you won’t give up on your people, but you can’t afford to keep guessing. You don’t need a new team; you need to unlock their potential.
You’re Still the Marketing Bottleneck.
You’re the owner & operator stuck in the marketing weeds instead of leading the company. You want to empower your team, but can’t delegate without a leader to install a system & coach them to success. You’re not just looking for a consultant; you’re looking to buy back your time.
