What’s the Source Approach?
The Source Approach is the only method that equips any team—internal, agency, or freelance—with founder-level brand mastery and proven AI marketing systems that eliminate fragmentation for scalable, profitable growth.
Over a decade ago, I had started as CMO at a brick-and-mortar brand just getting into eCommerce and I faced a problem most brands have.
We were churning through Internals, Freelancers, and Agencies because the sales weren’t there and it took too long to see results.
The lightbulb moment came after hearing the CEO say over and over again:
“If they understood our product and customer as I did, they could do what they were experts in more effectively for us.”
Enter The Source Approach to fast-track success whether your team is internal, freelancers, agencies, or virtual assistants.
What to Expect
Tanner Rankin CEO, Consultant, Author, Speaker
Tanner Rankin helps brands sell more & spend less at scale, fast by integrating AI into their marketing with the award-winning Source Approach method.
Tanner has 10+ years of experience as a Fractional CMO, & CEO at The Source Approach – eCommerce Consultancy & Referazon – Amazon Influencer Search & CRM.
Tanner is a top-rated Fractional CMO, eCommerce Consultant & Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more. Tanner is an Author, Amazon Keynote Speaker, and eCommerce Speaker who regularly shares strategies and insights on LinkedIn.
A 3rd generation consultant from Buffalo, NY, Tanner has authored SEO For Everyone and Social Media Marketing For Everyone.
How We Work Together
Video Calls
Project Management
Frameworks
Team Chat
File Sharing
Who Should Take The Source Approach?
You use agencies, freelancers, or VA’s but it’s not working. You want a proven system to get results quickly & easily.
Sales aren’t there and you feel disconnected, not knowing how you will get results. You work with Agencies, Freelancers, or Virtual Assistants because you don’t have an internal team, so you have to make outsourcing work to get where you want to go, quicker and easier.
You have junior or entry-level employees but results aren’t there and you need proven training & leadership to get results.
Your team isn’t experienced in eCommerce but you want results fast and need them to deliver. You want an experienced consultant with a proven system that will handhold and teach them how to fish to succeed now and long term.
You want to integrate AI with proven systems into your marketing so you can grow fast and scale quickly cost effectively.
You know AI is critical to growing and scaling rapidly. You’re looking for strategic leadership that can guide and train your marketing team, helping integrate AI with proven marketing systems to get fast, repeatable, and predictable results.
