$1,500 / mo.
Weekly Consulting
$2,500 / mo.
Bi-Weekly Consulting
$3,500 / mo.
Tri-Weekly Consulting
Why Work With The Source Approach? You’re Getting an Asset You Own, Not Just an eCommerce Marketing Consultant
Why Choose The Source Approach As Your eCommerce Marketing Consultant
Don’t Just Get an eCommerce Marketing Consultant: Get an Operator & OS That Delivers Rapid Profitable Growth
About: Tanner Rankin CEO, Fractional CMO, Consultant, Author, Speaker
Tanner Rankin is the Fractional CMO for eCommerce, who leads the strategy and execution of eCommerce marketing by installing the Brand Operating System that elevates and unifies AI, agencies, freelancers, and in-house teams under a Single Source of Truth (SSOT).
Tanner specializes in replacing random acts of marketing with a system built for rapid, scalable growth that is an asset brands actually own, rather than rent.
Tanner brings 10+ years of operator experience as the CEO of The Source Approach (eCommerce Fractional CMO Consulancy) and Referazon (Amazon Influencer Search, CRM, & Shoppable Video Platform).
Seen on: Forbes, Entrepreneur, The Business Journals, Tanner is an Amazon Keynote Speaker, and an eCommerce Keynote Speaker, and as an Author, has authored SEO For Everyone and Social Media Marketing For Everyone.
What Problems Does Your eCommerce Marketing Consultant Solve?
Your agencies, freelancers, and internal teams operate in silos with no central playbook. This causes conflicting strategies, wasted fees, and “random acts of marketing” that fail to generate scalable growth.
Your business has hit a brick wall and growth has stalled. What worked before is no longer effective, and you lack the strategic insight to unlock the next level of growth that your brand deserves.
Your business operates reactively. You chase fleeting trends, randomly test tactics, and lack a clear, data-informed roadmap for the next 12-18 months, leaving you vulnerable to competitors.
You’re struggling to attract the right customers who are ready to buy. Your traffic is either too low, too expensive, or made up of visitors who have no intention of buying.
You’re getting people to your website, but the site is the bottleneck. A confusing layout, slow load times, or a poor user experience causes visitors to leave without buying.
Your business is a “leaky bucket,” spending heavily on new customers but failing to generate repeat purchases with no strategy to maximize the value of the existing customers.
Your technology stack (e.g., Shopify, Klaviyo, GA4) is a patchwork of platforms that don’t work together. You’re collecting data but can’t translate it into business health or actionable insights.
Revenue may be growing, but profitability is stagnant or declining. High shipping costs, rising ad spend, poor inventory management, and high return rates are eating away at your bottom line.
You are the owner/operator trapped in execution instead of leading the company. You struggle to delegate because the strategy lives in your head, not in a repeatable operating system your team can follow.
Brand Pollution
Incorrect, inconsistent, or “dirty” information about the brand, customer, product, or competition created by AI, disconnected agencies, freelancers, or junior-level, inexperienced in-house teams.
Brand Fragmentation
When a brand’s identity and content looks and feels different across all of their channels as a result of agencies, freelancers, and inexperienced in-house teams focusing only on their channel with no regard for the bigger picture, producing content divorced from highlighting how the brand is Different, Unique, Better, and Special in favor of siloed channel hacks.
Brand Signal Loss
The symptom of Brand Pollution. It is the erosion of brand equity and market share as a result of misinformation and poor sales and marketing execution by Agency and Freelance partners, inexperienced in-house teams, and AI hallucinations confusing the algorithm.
Brand AI Hallucinations
Factual errors or misrepresentations of a brand and its products, produced by AI tools that lack specific brand context. Without a “Single Source of Truth,” these errors can lead to significant legal risks and the erosion of customer trust.
Random Acts of Marketing
The silent killer of profitability and relentless operational friction that grinds execution to a halt, where strategy dissolves into noise across scattered freelancers, agencies, in-house teams, and AI tools. It generates an invisible “Entropy Tax” on growth, forcing you to pay premium rates for fragmented outputs, leaving you with zero owned leverage and an organization that cannot scale.
Strategy Renting
The systemic failure where brand intelligence is “rented” from external vendors rather than “owned” as an internal business asset. It results in a total reset of channel strategy every time a partner leaves, forcing you to pay a recurring “Learning Tax” to solve the same problems over and over.
Agency & Freelancer Chaos
The systemic failure where growth plateaus because marketing strategy is fragmented across siloed specialists or lives only in the founder’s head. It results in “chaos disguised as activity,” characterized by misaligned efforts and a total loss of campaign attribution.
Inexperienced In-House Teams
Bright but inexperienced teams that lack the seasoned judgment required to consistently and predictably produce the results the brand needs. This “Leadership Void” forces CEOs into micromanagement, effectively using the marketing and sales budget to fund the team’s learning curve rather than driving growth.
$1,500 / mo.
Weekly Consulting
$2,500 / mo.
Bi-Weekly Consulting
$3,500 / mo.
Tri-Weekly Consulting
