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What is a Good Amazon Sales Rank
If you’re a seller on Amazon, a good Amazon Consultant would tell you that you want to know how to measure yourself vs. your competitors and know where you stand.
So you should be asking: What is a good Amazon sales rank? Or, what is a good Amazon BSR? (Best Seller Rank)
Here is what you are going to learn in What is a Good Amazon Sales Rank:
- What is a good Amazon sales rank?
- What does a good Amazon sales rank even mean?
- How does Amazon Sales Rank work?
- Do I want a higher or lower Amazon sales rank?
- How to measure your success by tracking your Amazon sales rank vs your competitors.
Let’s do it…
1. What Does a “Good Amazon Sales Rank” Mean?
Everyone is competing to have a good Amazon Sales Rank / BSR. Some, are not so nice, others work long, hard and still don’t see their goal position on Amazon.
A good Amazon Sales Rank can be misunderstood which is the main reason sellers have trouble. You either don’t know how to get there and have wasted money from trial and error methods or you’ve been there and lost the battle so far.
It’s not over. First, understand what it actually means. It’s more in-depth than a definition, but to start I’ll provide you with that.
What is the Amazon Sales Rank? Simply put, it’s the “period of time since an item last sold.” Therefore, the longer the distance is between an item selling causes the Amazon Sales Rank to increase ( bad news bears).
Each category has a total number based on the current number of products that are being sold. Your Amazon Sale Rank number is the category and sub-category number within that total.
Where you put your products on the Amazon Marketplace determines how much competition you have and your calculations change based on this too.
For example, When searching for lotion there are 17,740 lotion products within the Home & Kitchen category.
Now, if we search in the Beauty & Personal Care section of lotions – you have more competition. There are over 79,000 products.
The best Amazon sales rank is directly based off of recent SALES and eventually historical data. Did you think it was based on reviews too? it’s not.
Indirectly, reviews matter because shoppers care what others think of your product and that can deter them away from your products or it can close the deal.
A good Amazon best seller rank means you have developed a GREAT technique to sell more units overall than your competitors.
2. How Amazon Sales Rank Works
You won’t need to be an eCommerce Consultant to get this…
Do you like to play golf? I don’t. The only analogy I can pull from this to help you remember is the lower your “score” the better. Same goes for the Amazon best seller rank. Congruently, it takes patience and analysis to win.
If you get frustrated with this whole process of constant necessary modifications to your site and competitor analysis, I completely understand.
However, your blood, sweat, and tears are worth it when you see your Amazon sales rank become steady and your profits skyrocket while sales become consistent.
Your sales rank or BSR determines how well you are doing as a seller. If you’re in the millions, you’re not doing well and probably haven’t sold a product is quite some time.
In this position, if you are able to sell one product, you will DROP into the lower hundred thousands almost immediately. Although, if you don’t sell for a short amount of time after that, it’s even worse moving forward.
(A related and more detailed article on this is What is Amazon Sales Rank)
Amazon’s algorithm tracks how many products you sell hourly. Eventually, it’ll use historical data to predict your future ranking.
This is important to understand because Amazon wants to make the most money it can at all times. Amazon rewards consistency.
If you can’t move a certain amount of inventory daily, weekly, and monthly, you’ll be further away from the first few pages which means you’re less likely to be found, in turn, have a good Amazon sales rank.
3. There’s No Particular Number You are Aiming for, but the Lower the Better
Amazon BSR changes multiple times a day. By checking back weekly and eventually monthly to your category and sub-category total numbers, you can calculate a top percentage range and determine if you are already there or not.
The dreaded statistics class most of us took in college has come back to play. The top 1%, 5%, and 15% are what we aim for as sellers.
For example, we want to find the top 15% in the “Cell Phones & Accessories”, currently the total number of products is 794,319.
The first 108, 897 products are in that 15% zone. Not bad, I wouldn’t want to go past that number as of today. Remember, numbers change constantly so keep checking.
So, to answer your question, there isn’t an exact “Good Amazon Sales Rank” number, but rather a range.
You thought it was that simple, right? To make things a tiny bit complicated… just because we’ve calculated a good range for that category in the top 15%, it doesn’t mean it’s a comparable sales rank in other categories.
The same rank number in different categories does not mean you’ll sell the same amount of products per day either.
You may sell a product ranking in the top 20% more than the top 10%. It depends on demand. The top 15% may mean 200 units per day are sold in hair products, but in DVDs, it may mean 400 units per day.
Since Amazon sales rank is constantly fluctuating, don’t let it stress you out. Be proactive.
A great way to start is to create a timeline of when to review trends of sales each week and in a few months, you’ll be able to be more prepared in terms of inventory stocking and estimate monthly sales with more ease.
Also, you should analyze a handful of sellers in each percentage bracket and determine which is best for you based off of inventory and means of distribution.
4.Tracking Amazon Sales Rank VS. Your Competition
A great start to competitive analysis is to follow these suggestions below:
Review the top seller’s customer journey over time:
- Titles – descriptive, keywords, trigger emotions
- Description – do they solve a problem, are they witty?
- Size – show dimensions
- Colors – are the colors inviting, do they clash, how do the colors make customers feel?
- Shipment type – prime, free shipping, pay per location, flat rate, local
- Bundled products – buy 2 get the 3rd 15% off, 2 packs, monthly deal
- Category – is the category precise, should they be competition?
AMZ Tracker is the perfect tool for ranking reports, but that’s not all. You’ll have enough resources and tools to use competitive analysis techniques, understand super URLs, and monitor keywords and their effectiveness. Ultimately, your Amazon BSR will increase with multiple methods in play.
5 Ways to Track Metrics to Determine What is a Good Amazon Sales Rank:
A. Track Sales Over a Period of Time – daily, weekly, and eventually monthly. If your sales don’t increase over a period of time, you know you need to make modifications to increase your Amazon best seller rank.
- The BEST way to track your BSR is to compare it to your direct competitor or two over the course of 6 months to a year.
- You’ll see what is influencing the decrease or increase in their sales. Is it social media promotions or are they sending coupon codes via email?
B. Assess Products and Purchase – By keeping track of what products sell more, you’ll know what is better to promote.
C. Revenue per Sale – Increase your average revenue per sale. This could be as simple as modifying the customer journey. Sometimes, rearranging what a customer sees first on your website or on your product page on Amazon can impact a sale.
Your Amazon sales rank depends HIGHLY on the understanding of customer journey.
D. Amazon Conversion Rate Optimization – Determine where your money is going in advertising, is it a waste or are you making a profit? Track what happened just before the sale with the use of heat mapping.
Heat mapping helps determine where the customer spent most of their time on your page beforehand. Also, figure out what brought them to your page or website in the first place.
We’re happy to be helpful as your Amazon Consultant. Initial Consultations are FREE!!