Our Method

 Working Harder at Working Smarter


The Source Approach To Each Project:


We understand your business today & tomorrow. 


Tailor a unique & creative strategy for success.


Take action, execute & get results.


Multiply your growth.  Work smarter, not harder.


Data Driven Decision Making, Testing & Measuring

Strategy & Planning Drives Effective Execution

Educating on the “Why” Behind the Strategy

Transparency in Consistent & Clear Communication



Chief Executive Officer

Chief Executive Officer

“Strategy, Sales, Marketing, Advertising, PR, & more should not operate in silos and need to work together to achieve maximum efficiency.  Whether you’re looking to invent a product, brand your business, develop a business strategy, build a website, run a search engine optimization campaign, or anything involving commerce, the first step is always understanding your customer’s journey.  

How will your customer discover they need what it is you do, once they’ve discovered they need you, how will they locate you?  How will they measure your worth or measure you vs. a competitor?  How will they make a purchase?  Are you where you need to be to be purchased?  Do you offer convenient payment methods, etc.?  

Sales, marketing, advertising, PR, customer service, and any aspect of your business need to work together in synergy to create the biggest return on your investment to sell more and spend less. “

Director of Marketing

Director of Marketing

“Having worked with a variety of small and large businesses in digital marketing and business optimization I have realized the true importance of the big picture. And previously working with other agencies it is clear to me that what is ultimately missing in their strategy is the “why”. This is what I love about the Source Approach method.

Approaching a strategy that looks at the bigger picture and critically questions every component is the ultimate way to drive success in businesses of any size. Targeting small components without taking a step back and questioning “why” is a sure fire way to limit your success. This is what is so fun and amazing about it all; how much everything works together.

Taking the time to fully understand a project and thoroughly work through the bigger picture is what keeps each project new and interesting. There is no cookie cutter strategy that will work for every business, & to be able to work closely with business owners to drive success in their industry is what excites me & ultimately makes me love what I do every day. “

Director of Brand Strategy

Director of Brand Strategy

“Commerce was built on understanding the consumer and we have completely lost touch of that. Not only have the businesses lost complete understanding of their clients, the consumers have lost touch with what they truly deserve… quality. As users, we have learned to accept the spam content, videos, and advertising. As business owners and marketing directors, we have learned to accept an immeasurable “like” or “follow” as a return of our investment.

This is about changing our social culture. Bringing back an understanding of the consumer. Engaging each consumer and creating an advocate rather than a customer.

We have seen a truly unfortunate increase in quantity and massive decrease in quality for every facet of our social culture and it’s up to us to utilize technology and get back to our grassroots of community and understanding… even if it is over the web.”


Every business is unique and no two projects are the same.  We offer bespoke services tailored to your project and developed to deliver the largest return on your investment, within your budget.  We’re happy to quote pricing upon discussing your project. 


Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments.  We were so impressed with their expertise, project management skills & enthusiasm that their role has expanded.  Source Approach’s suggestions are like a breath of fresh air. 

 – Vincent LoTempio, Registered Patent Attorney, Kloss Stenger & LoTempio

Our Method
Our Method
Our Method
Our Method
Our Method
Our Method