WITH 10 YEARS EXPERIENCE, I WILL HELP YOU:
LOCAL SEO IS COMPLEX. THERE’S LOTS OF RANKING FACTORS & MISLEADING INFORMATION. I MAKE IT EASY.
WHAT YOU CAN EXPECT:
My goal is to make your job as EASY as possible.
WHO YOU’RE WORKING WITH:
As an author, speaker, podcast host, and the founder of The Source Approach, Tanner Rankin has helped startups, manufacturers, retailers, professional services & more succeed in eCommerce & on Amazon for 10 years. From owning & co-founding multiple companies, Tanner prides himself in “actually doing this stuff.” eCommerce Consultant & Amazon Consultant Seen on: Forbes, Entrepreneur, The Business Journals & More.
What is Local SEO? (Local Search Engine Optimization)
- Local SEO / Local Search Engine Optimization helps you get customers from local search engines / local business searches such as:
- & More
- Local SEO helps you appear higher in local search engine results / local business search results to help you:
- Show up ahead of your competitors
- Improve brand credibility
- Get more sales online
- Make the phone ring
- Get people walking through the door
Who Needs Local SEO?
- Companies with a brick & mortar location:
- You may have a brick & mortar retail store. (Shops, Restaurants, etc.)
- You may have a brick & mortar presence and sell services. (Lawyers, Doctors, Accountants, etc.)
- Anyone who has a physical presence
What is it Like Working Together?
- Workflow and communication look like:
- Phone Calls
- Skype Messaging
- Video & Screen Sharing Calls
- File Sharing
- Beyond that, I pride myself in being easy to talk to, reachable & to the point.
- I focus on the actions we can take to generate the best ROI short term, medium term and long term.
- My purpose is to supplement and enhance your existing resources by providing expertise and insights that will help you achieve your goals.
Will You Have Enough Time For My Company?
- I, unlike most consultants actually do this stuff. I have my own companies in the space and am also very passionate about helping companies grow.
- With that in mind, I only take on 10 – 15 projects at a time depending on their complexity to make sure every single client I work with gets the time and attention they deserve for the project to be a success.
Do You Guarantee Results?
- I do not guarantee results. I firmly believe you should be wary of anyone guaranteeing results. That being said, I do guarantee effort, execution & accountability. Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.
How Long Does it Take to See Results?
- eCommerce & Amazon is all about you get what you put into it and you get what you pay for. Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results. A brand new website that goes up in front of existing traffic will make an instant impact compared to a project like a new brand strategy that can take time to gain consumer mindshare. It’s important to remember, easy come easy go.
How Do You Measure Success?
- YOU measure success. Whether that be top of line growth like brand awareness or bottom line like increasing profitability. Each business has different goals for different projects. You tell me what is a successful project for you. Success for me is success for you.
Why is Price Not Listed?
- No two projects are the same. There are single product companies and there are multiple thousand SKU companies. There are highly competitive industries and there are industries where you are the only player in the space and it doesn’t require as many resources to gain results. I give you above & beyond service that is tailored to YOU, to meet & exceed YOUR goals within YOUR budget.
Do You Provide Case Studies?
- I do not.
- 9 times out of 10 companies I work with require me to sign NDA’s.
- Additionally, companies whether large or small do not want their revenue & profits shared for personal or public reasons.
- I will afford you the same courtesy.
- I can provide general percentages and ideas of results that I have achieved in working with similar companies to yours.
How Long Have You Done This?
- I have been involved in eCommerce & digital marketing for 10 years.
Where Are You Located?
- I hang my hat in Buffalo, NY but am a bit of a digital nomad in that luckily, I can do this anywhere in the world and tend to travel & work a lot.