This is Why We Love Strategy Consulting, Digital Marketing, eCommerce & Amazon

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Source Approach Inc. at a Glance:

Based in Buffalo, NY

Clients Around The World

We Love eCommerce

We’re Living The Dream


We First Understand Your Business

We Then Understand Your Customer

Next We Understand Your Competition

Then We Increase Sales & Profitability

Would you agree, that you wish you had more time to spend on what you love about your business and not on sales strategy, websites & marketing?  We would too.

Our goal is to make your job as EASY as possible.  

We Tell You Where Your Competitors Are Getting Customers Online.  Then, Help You Do It Better!


Getting Started is Easy:

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  Have a Quick Question? Call or Chat With Us Below!


Chief Executive Officer

Chief Executive Officer

Tanner Rankin is from Western New York and graduated from Medaille, Cum Laude with a degree in Business.

He has had his own brands & companies in industries spanning Retail, Professional Services & more over a number of years and has been helping businesses get more customers, become more profitable & create more revenue streams for their companies.

He has appeared on Forbes.com, Entrepreneur.com , MSNBC, Huffington Post and other media outlets, discussing everything from the Customer Journey to Search Engine Optimization, eCommerce, Amazon & More.

Tanner founded Source Approach Inc. built on a passion & a secret he learned about what makes businesses successful from years running his own businesses & helping others do the same.  It’s a method or “approach” he calls “The Source Approach“.

Over the years he has made partnerships, strategic alliances, & friendships that make Source Approach Inc. uniquely suited to provide businesses a one-stop shop allowing them to get more customers, earn more revenue per customer & create additional revenue streams for their businesses.

Director of Website Design

Director of Website Design

Erinna Lawson was born in Australia and moved to the United States around the age of 8. She continued to move around the states until attending the University at Buffalo where she fell in love with Western New York and its growing entrepreneurial spirit.

After graduating with a degree in Business and Communication she entered into the world of digital marketing and business optimization.

Working with both small and large businesses and seeing the vast impacts this line of work has on them is the driving force that keeps Erinna striving to beneficially impact her next client.

From working with companies on their Amazon listings to optimizing website design and rolling out email marketing campaigns, this forever evolving industry keeps Erinna’s day to day new and interesting. And the amazing people she has met throughout her time working with business owners and entrepreneurs makes everything well worth it.

Director of Brand Strategy

Director of Brand Strategy

David Franco has been working in business strategy, branding and marketing for a number of years. 

His portfolio can be noted worldwide with some of the most promising businesses, brands and entertainment acts; both established and upcoming.

His creativity and marketing mind has allowed him to be seen and represented across the globe; working alongside projects in the United States, Canada, South America, Europe and the Middle East. With a focus on strategy and integration; David has helped brands uniquely implement their  strategies into freshly explored markets.

David is extremely passionate about creativity and implementing efficiency in the business strategy. He can be noted for his use of behavioral economics; defining target audiences and understanding the psychological elements that influence the highest return. 

 As the Founder and CEO of Primary Fashion Music Management and 2TheBarn (a 2TheTeam Company) David is constantly proposing new ideas and always looking to bring our company to the next level. 


Every business is unique and no two projects are the same.  We offer bespoke services tailored to your project and developed to deliver the largest return on your investment, within your budget.  We’re happy to quote pricing upon discussing your project. 


 Starting a business can quickly become overwhelming, but with the help of Tanner Rankin I am able to conquer that feeling. I am currently working with Tanner on an invention called Handy Apple. Whenever I have a question or concern Tanner is quick to respond and always provides me with a clear direction on the next steps that I need to take. You can truly tell that he loves what he does. I am so happy that I am working with Source Approach on my business venture. Source Approach has definitely set my business up for success! 

 – Megan Morici, Co-Founder, Handy Apple

Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments.  We were so impressed with their expertise, project management skills & enthusiasm that their role has expanded.  Source Approach’s suggestions are like a breath of fresh air. 

 – Vincent LoTempio, Registered Patent Attorney, Kloss Stenger & LoTempio

Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight.  Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors. 

 – Mason Winfield, Author & Owner Haunted History Ghost Walks, Spirit Way Project

Source Approach, created a fabulous website for me, highly user friendly and patiently taught me how to work with it. But it didn’t end there. He continues to coach me in ways to create more business, attract more on-line attention, nudge me to blog and use social media—all showing that he actually cares that my business does well. I feel like I am in great hands with a highly skilled person and company who takes my business and its growth seriously. 

 – Brooke Becker, Owner Chi Longevity Center

Source Approach built me an eCommerce website that I am truly happy with. Tanner took the time to understand the particular complexities of my industry and worked to find solutions that met my needs. His attention to detail and understanding of SEO strategy has resulted in improved customer experience on my site. I would definitely use Source Approach again for my eCommerce and online strategy needs. 

 – Timothy Delaney, Owner Elma Wine & Liquor