3 YouTube Marketing Tips Local Businesses Can Use To Get Business Today
Did you know YouTube is now the world’s number 2 search engine behind all mighty Google? Not Bing, not Yahoo, Not Duck Duck Go, but YouTube.
So what does that mean for small businesses, local businesses, big businesses, and Batman alike? Your YouTube marketing game must be strong young Padawan. It must be strong.
Stop me if you’ve heard this one, or are saying it out loud right now.
“But I’m a small local business and I don’t have a huge advertising budget to promote my company video. Why should I bother with YouTube marketing?”
Well, to the second part of that question, I repeat:
YouTube is now the world’s number 2 search engine
For the first part of that question, to get started…YOU DON’T HAVE TO!
There are definitely benefits of promoted video content on YouTube, but if you’re a local business on a budget and want to maximize the content you do have let’s begin…
YOUTUBE MARKETING TIP #1: PHONE NUMBER & BRANDING SHOULD BE VISIBLE IN THE THUMBNAIL
You may think this is obvious but you’d be surprised how many miss this one, and it’s an egregious error.
Have you ever seen YouTube videos come up in search results? Of course you have! See that little preview of the video? That’s the thumbnail! It is a static image that appears as a preview for your video on YouTube, in Search Engines, on Webpage embeds, and more.
Sometimes it takes people a few times of seeing things (typically 3…) before they #1 commit it to memory but #2 are willing to decide if they will make a purchasing decision from it. Once they’re ready to take action, they may not need or want to play your video to the end where you flash your phone number. Maybe they know what they need to know about you from visiting your website, seeing your reviews on Google or Yelp, and just need your phone number. Or maybe they love your thumbnail so much they want to call. IT HAPPENS!
YOUTUBE MARKETING TIP #2: MAKE SURE YOU’RE SHOWING UP LOCALLY!
Another statement from captain obvious right? But you need to make sure that you aren’t too general or broad in your video description and title. You want to make sure YouTube understands your video is relevant for the area you serve.
You accomplish this by optimizing your video title, description, and tags correctly.
I know it would be great to be known as the best Fish Fingers & Custard stand in the entire world, but start by being the best Fish Fingers & Custard stand in all of Cardiff.
YouTube video results rank very well in search results related to local queries, so you want to make sure you have a video, but also that you are giving it the best chance of showing up.
These are just a few ranking factors, but there are many more tactics for ranking your videos. Let us know if you need help with YouTube Marketing.
YOUTUBE MARKETING TIP #3: MAKE SURE YOU’RE USING YOUTUBE CARDS!
YouTube marketing gets more awesome by the day, but one of the awesome things available today are the use of Cards. They are the snippets of information, typically a call to action, asking you to do something that appear at the top right of the video.
They peek into the video for a moment with teaser text that is relevant to the video you are watching, and then you can click on them.
Cards can be used for lots of useful things, such as sending the user to your website where you can sign them up, they can make a purchase, or you can collect their information as a lead. OR, you can send them to other videos, playlists, encourage your viewers to take part in a poll so you can learn about their needs, and much more.
How would this work?
- You have a dog walking service where you get to pet puppies all day long. You are awesome. You are running a promotion where your customer can get $15 off if they sign up and pay online.
- Your YouTube video shows up for Gotham City Dog Walking in the search engines.
- The owner of a 8 month old black Labrador retriever puppy clicks on your video and watches it.
- They see the card pop up in the video telling them they can get $15 off if they click.
- They do in fact, click.
- They are sent directly to your page you set up to sign them up.
- They checkout.
- You see money come into your bank account and you smile appropriately.
- You walk their puppy!
Let’s wrap this up….
Nowadays videos are dirt cheap to produce and are EXTREMELY effective for businesses. They show off your brand and teach your customer who you are and what you are about more than any other medium.
You want to make sure you give your YouTube video’s the best possible chance of #1 getting found, but #2 people taking action on them.
Many local businesses just post their videos, or have someone do it for them and then set it and forget it. (I’ve heard that before somewhere…)
This is no bueno.
If you follow at least these 3 YouTube marketing tips you should be in good shape to start generating some business your way. Enjoy!