Conversion Rate Optimization

Sell More By Optimizing Your Website, Product Listings, Sales Funnel, & More



– Buffalo, NY –


We help you spend less time & money to sell more.  We analyze & optimize all areas of your sales funnel, from your website, product listings, marketplaces, emails, & much more.  We focus on revenue.  No sales funnel?  Let’s build one! 

    • You sell products or services on your website, have product listings on marketplaces like Amazon, Walmart, Walgreens, etc. or an online sales funnel that isn’t performing how you want it to.  
    • You realize there are many contributing factors such as the design & speed of your website, copy & images of product listings, how you appear in search engines, how you appear in local business directories, marketplaces, and more.  
    • You want someone to analyze why things aren’t working and fix all of the elements; making your website, product listings, and / or sales funnel sell effectively.

Conversion Rate Optimization Earns You More Revenue By Significantly Improving The Performance of Your Sales Funnel

Would you agree, that if everyone knew that your product or service is top notch, your price is competitive, and you deliver the best service around, your revenue would be through the roof?  We would too. We significantly increase the performance of your sales funnel by analyzing & optimizing each phase, from your website, your emails, niche marketplaces, business profiles, call processes, & much more.

PLUS, if you don’t currently have a sales funnel, we will begin by analyzing, designing, & deploying a sales funnel designed to get leads and convert them into paying customers.               


Simply fill out the form, or give us a call: 716-616-0136 to tell us about your goals, where you are now, and where you want to go.  We’ll make an easy to execute plan that will accomplish your goals and deliver results.

Who’s Taken The Source Approach:

  • source-approach-clients-vincent-lotempio
  • source-approach-clients-mabis
  • source-approach-clients-healthsmart
  • eXplicit Supplements
  • Survival Gear Authority - Premium survival, bushcraft, camping, hiking, outdoor, woodcraft, & prepper gear at an affordable price.
  • Source Approach Clients Chi Longevity Center
  • Source Approach Clients Elma Wine and Liquor
  • Source Approach Clients Haunted History Ghost Walks
  • Source Approach Clients Handy Apple
  • Source Approach Clients Grabenstatter Wellness

Source Approach has worked extensively with LoTempio Law across a wide range of consulting assignments.  We were so impressed with their expertise, project management skills & enthusiasm that their role has expanded.  Source Approach’s suggestions are like a breath of fresh air. 

 – Vincent LoTempio, Registered Patent Attorney, Kloss Stenger & LoTempio

Vincent LoTempio Patent Attorney Source Approach Invention Help


The Customer Journey

We focus on driving revenue, so it’s our job to know your customer’s journey.  Where they go, what is important to them when making a purchasing decision, and then make your  business visible and irresistible to your potential customer. 

  1. DISCOVER:  How does a customer discover that they need your product or service? (Is it a common item or service?  Do they have to first experience a pain point?  Are you an impulse buy?)

  2. LOCATE: Where do they look to find your product or service?  Where do they WANT to find you?  Where is it CONVENIENT for them to find you?

  3. MEASURE:  How do they measure your value? How do they measure you vs. your competition? (Do they look at reviews, examples of previous work, testimonials, do they need demos?  Do they look at social media?)

  4. PURCHASE:  Where can they make a purchase and how do they want to make a purchase?  (How easy is it for them to make a purchase, are there a lot of steps? Do they want to call you?  Do they want to go to your website?  Maybe on Amazon or another marketplace?  How do they want to pay you?  What’s easiest?)

Not every industry is the same, so it’s our job to know where you need to be to make the biggest impact and get the biggest return on your investment.  Then, place you there, make you visible, appealing, and effective.  

Connect with us